DGAP-News: YD Ynvisible S.A. : Ynvisible teams up with L'Oreal to help consumers pick the right perfume
(firmenpresse) - DGAP-News: YD Ynvisible S.A. / Key word(s): Development of
Sales/Contract
YD Ynvisible S.A. : Ynvisible teams up with L'Oreal to help consumers
pick the right perfume
22.02.2012 / 09:30
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Lisbon, 22nd February 2011 - Ynvisible and L'Oreal Luxe Division in
Portugal have developed interactive perfume selection advisors. These are
in use in select major perfume shops in Portugal. The innovative
point-of-sale display uses a combination of effective printing and
electronics solutions to direct the customer to the right choice of
perfume, following a short quiz to identify the shopper's preferences. This
is the first interactive display developed by Ynvisible to be commercially
used in the retail environment.
According to Ynvisible's CEO, Inês Henriques, 'Ynvisible provides brand
owners and retailers with printed interactive solutions that help improve
consumers' shopping experiences. By combining print and electronics, we are
able to cost-effectively bring functionalities consumers enjoy in on-line
shopping also to the physical stores.'
According to Nuno Paiva Brandão, General Manager of L'Óreal Luxe Portugal,
'purchasing fragrances is an experience that involves multiple senses and
is linked to personal lifestyle. With the wide range of options available,
making a selection can be a challenge, especially if you are purchasing a
perfume as a gift. Ynvisible's solution is an original and amusing
experience that leads to the ideal choice.'
Ynvisible initially targets its solutions primarily for use by leading
innovative marketers starting in select European and South American
markets. The combined marketing media spend of the top 10 advertisers in
Ynvisible's primary target markets was a combined 15.3 billion USD in 2010.
Ynvisible aims to take advantage of the strong on-going shift in
advertising spending toward more interactive solutions and new forms of
consumer engaging marketing communication.
Things Alive(TM) - Ynvisible develops and markets interactive solutions for
everyday printed items. The company was founded in 2010 with the vision to
bring everyday objects and surfaces to life, making them more useful and
enjoyable to people. Ynvisible is a spin-out of YDreams (www.ydreams.com)
and has been listed on the Frankfurt Stock Exchange since February 2011.
For more information on Ynvisible, please visit the company's website:
http://www.ynvisible.com
Contacts
Investor Relations:
Inês Henriques
CEO, Ynvisible
ines.henriques(at)ynvisible.com
Manuel Câmara
New Products Manager, Ynvisible
manuel.camara(at)ynvisible.com
Mobile: +351 91 346 9956
Press:
Manuel Câmara
New Products Manager, Ynvisible
manuel.camara(at)ynvisible.com
Mobile: +351 91 346 9956
Maria Palma
Corporate Communications Manager, YDreams
maria.palma(at)ydreams.com
Mobile: +351 91 749 9559
End of Corporate News
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22.02.2012 Dissemination of a Corporate News, transmitted by DGAP - a
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The issuer is solely responsible for the content of this announcement.
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Media archive at www.dgap-medientreff.de and www.dgap.de
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