SocialVolt Adds Ground-Breaking Brand Monitoring Features to its Enterprise Social Media Management System
New Release Combines Brand Listening, Publishing, Moderation, and Risk Management Capabilities in One Complete Tool
(firmenpresse) - OVERLAND PARK, KS -- (Marketwire) -- 02/22/12 -- , an enterprise social
media management provider, today announced the addition of Channels, a new
innovation in brand monitoring, to its leading social media management
system (SMMS). Unlike other brand monitoring tools, Channels combines
listening, publishing, moderation, and risk management features in one
all-encompassing solution. Channels empowers businesses to thoroughly
monitor brand conversations across social networks to gain critical
visibility and minimize the risk of social media engagement.
"Brand monitoring is a critical component of a comprehensive social media
management system," said Ben Smith, principal of Social: IRL, a social
media strategy and education company. "With the continued proliferation of
social media, it is vital that companies are able to easily listen and
monitor conversations across brands and social media sites."
According to a recent report from the Altimeter Group, "A Strategy for
Managing Social Media Proliferation," 54% of buyers indicated that
monitoring was a top need for social media management systems, yet most are
unsatisfied by nonexistent or lightweight capabilities.
"Channels is a fresh and much needed approach to brand monitoring that not
only allows enterprises to track relevant social conversations, but also
lets them immediately engage as needed with its intuitive moderation and
publishing features," said Scott Oppliger, chief executive officer,
SocialVolt. "Channels checks all of the necessary brand monitoring boxes,
but also includes robust social media risk management capabilities."
Channels monitors Facebook, Google+, Twitter, YouTube, and millions of
blogs for brand conversations. Using this new advanced tool, users are able
to create unique listening agents by creating tags to follow conversations
about their brands and competitors, while tracking their share of voice in
social media.
Within Channels, a new sentiment engine now provides SocialVolt users with
the ability to monitor the sentiment of relevant social conversations.
Based on a series of scientific algorithms, all posts are immediately
classified as positive, neutral, or negative, allowing users to gauge brand
sentiment in real-time. In addition, the sentiment of messages can be
manually changed to help teach the sentiment engine how to rate future
messages.
delivers enterprise
social media management solutions for businesses and agencies. Its unified
platform supports engagement across brands while delivering accurate
reporting from multiple channels. With SocialVolt, companies maintain
control, minimize risk, and empower staff at all levels to build profitable
customer relationships in real-time. Its board of advisors is comprised of
experienced senior marketers from American Express, Sprint and other
leading enterprises. Founded in 2009, SocialVolt is based in Kansas City
and backed by Archer Capital. Learn more at .
Media Contacts:
Carole Hutchinson/Matt Ruggiero
BluePoint Venture Marketing for SocialVolt
/
781.861.7800
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Unternehmensinformation / Kurzprofil:
Datum: 22.02.2012 - 14:00 Uhr
Sprache: Deutsch
News-ID 117336
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contact information:
Town:
OVERLAND PARK, KS
Kategorie:
Internet
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"SocialVolt Adds Ground-Breaking Brand Monitoring Features to its Enterprise Social Media Management System"
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