Elastic Path Launches Digital Commerce Engine
Pioneering platform allows enterprises to sell digital goods and content across every connected device and consumer touchpoint
(firmenpresse) - VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 02/28/12 -- Elastic Path Software, the leader in digital commerce technology and expertise, has launched the Digital Commerce Engine™. It is engineered to help enterprises monetize digital goods and content, build rich online commerce experiences and leverage new business models across existing and emerging digital channels.
According to The Disruptor's Handbook (October 27, 2011) by Forrester Research Inc., "Thanks to digital platforms, your customers live in a world of heightened expectations and abundant options; they can get more of what they want, in more places, at more times, than ever before."
The Digital Commerce Engine was developed in consultation with global leaders in digital industries, such as media, software, publishing, gaming, and more. New features exclusive to Elastic Path include the Digital Commerce API™ and Digital Product Information Management:
Elastic Path's developer-friendly technology stack is designed to boost developer and administrator productivity. It includes an enhanced binary-based development system to simplify project customizations, testing, deployments, upgrades, and support. In addition, the Digital Commerce Engine also has established features essential to digital commerce success such as differential pricing, subscriptions, bundles, promotions and personalization.
"We worked with Elastic Path to implement the largest digital commerce site in the world and had incredible results. The platform provided scalability, robustness and, above all, flexibility," says GH Rao, Sr., corporate vice president, engineering and R&D services of HCL. "We have relationships with some of the world's largest digital goods and content companies, and I see great potential in the Digital Commerce Engine. We are looking forward to the new 6.4 platform and are particularly excited about the new API that would allow our customers to quickly provide a true multi-channel experience."
"When we started the process of developing the Digital Commerce Engine, we realized that the market lacked the technology to adequately address the challenges of commerce for digital goods and content enterprises. Whether you're selling music, movies, ebooks, games, or any other digital good, it's no longer sufficient to sell digital goods by copying the traditional retail process," says Harry Chemko, CEO of Elastic Path. "Consumers have rapidly evolving expectations for digital content, and this is changing every day. I believe we have engineered a truly special product that will radically improve the way digital commerce is and will be conducted."
As with previous versions, the Digital Commerce Engine is built on the foundation of the world's best open source libraries and projects. For more information please visit:
About Elastic Path Software
Elastic Path is the leader in digital commerce technology and expertise for enterprises selling digital goods and content. Major global brands such as Google, Time Inc, and Virgin Media rely on Elastic Path to monetize digital relationships with their customers in ways that are frictionless, social, and everywhere.
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Elastic Path Software
Phoenix Lam
604.408.8078 x117
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Datum: 28.02.2012 - 14:00 Uhr
Sprache: Deutsch
News-ID 119429
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