Haglöfs strengthens its presence in the Benelux countries with a new subsidiary - the third in just one year
(Thomson Reuters ONE) -
Haglöfs will open a new subsidiary this spring for the Benelux markets. It will
be the third new subsidiary in just one year, and is in line with Haglöfs'
export and distribution strategy with improved proximity, service and support
for the Company's customers in the Netherlands, Belgium and Luxembourg
(Benelux).
The Benelux countries have long been prioritized outdoor markets for Haglöfs and
were included at an early stage in the Company's export policy. Up to now, these
markets have been the only ones that Haglöfs has cultivated entirely through
sales agents. The establishment of an own subsidiary will now enable Haglöfs to
fulfill its export and distribution strategy.
"The Haglöfs brand is strong in the Benelux countries, and this is part of
further strengthening our presence and service. Our strategy says we shall be
present with an own company or strong distributors in our prioritized markets so
that we can provide the market's best service to our customers. This is our
third new subsidiary within just one year, so there is no doubt that we mean
what we say," comments Richard Jägrud, Sales Director of Haglöfs.
Haglöfs has appointed Nico Kruis as country manager. Nico has close to 15 years'
experience in the outdoor sector, including as Haglöfs' representative in the
Benelux countries for many years as an employee of Haglöfs' previous agent,
Snowgoose. Nico Kruis is 44 years old and has a wife and children with whom he
enjoys traveling when he is not out on various outdoor activities. Nico is a
graduate of Vakschool Schoonhoven (MTS Gold & Silversmith and Management), has
studied marketing at the Rotterdam School of Management, and is a qualified
sports coach for disabled children.
"We are very happy to welcome Nico back to Haglöfs. We have known each other
well for many years, and we are convinced that he is the right person to further
strengthen our brand and distribution," concludes Richard Jägrud.
Haglöfs Benelux will start up in the Netherlands this coming spring.
Text is available for download at http://www.press-service.info/haglofs
Haglöfs is one of the world's leading outdoor suppliers and offers a responsible
brand that meets modern day demands for products with a high level of
functionality, good design and value for money to people who invest in an active
outdoor lifestyle. Sales for 2010 amounted to SEK 626 million and the company
has over the last five years achieved an average growth of 11 percent. Haglöfs
is owned by ASICS Corporation since 2010. www.haglofs.se
CONTACTS:
PR & Media Manager: Sara Skogsberg Cuadras, sara.skogsberg-cuadras(at)haglofs.se
CEO: Nicolas Warchalowski, nicolas.warchalowski(at)haglofs.se
Haglöfs strengthens its presence in the Benelux countries :
http://hugin.info/136193/R/1591267/500091.pdf
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: HAGLÖFS SCANDINAVIA AB via Thomson Reuters ONE
[HUG#1591267]
Unternehmensinformation / Kurzprofil:
Datum: 05.03.2012 - 13:31 Uhr
Sprache: Deutsch
News-ID 121637
Anzahl Zeichen: 3721
contact information:
Town:
AVESTA
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 288 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Haglöfs strengthens its presence in the Benelux countries with a new subsidiary - the third in just one year"
steht unter der journalistisch-redaktionellen Verantwortung von
HAGLÖFS SCANDINAVIA AB (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
