BMO's Website Ranks Number One for Overall Customer Experience: Keynote Systems Study
(firmenpresse) - TORONTO, ONTARIO -- (Marketwire) -- 03/06/12 -- BMO Bank of Montreal's website () has received top marks among Canadian financial institutions for overall customer experience, according to Keynote Systems, a global authority on mobile and internet performance.
The study, which surveyed 1,750 Canadian consumers, ranked BMO's online site number one in numerous categories, including:
"Our website is one of the first points of contact for customers and prospects, so it's essential that the site is user-friendly and functions at the highest level so consumers can navigate it and get the banking products they need quickly and efficiently," said Andrew Irvine, Senior Vice President, BMO Bank of Montreal.
Mr. Irvine added that the significant focus and effort towards ensuring a great digital experience is complemented through BMO's online and mobile banking platforms that provide best-in-class ways for customers to bank 24/7 and on-the-go.
"Our analysis of the attitudes and behaviour of consumers revealed that BMO's public website performed at the top of its class, delivering the best overall customer experience among the top financial institutions in Canada," said Christopher Musto, general manager of the Keynote Competitive Research group at Keynote Systems.
BMO recently introduced significant enhancements to its online and mobile banking functionality and services, including a redesigned BMO Online Banking site to improve the experience for online banking customers; plus enhanced BMO mobile banking features.
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About BMO Financial Group
Established in 1817 as Bank of Montreal, BMO Financial Group is a highly-diversified North American financial services organization. With total assets of $538 billion as at January 31, 2012, and more than 47,000 employees, BMO Financial Group provides a broad range of personal and commercial banking, wealth management and investment banking products and solutions.
About Keynote Systems
, Inc., (NASDAQ: KEYN) is the global leader in Internet and mobile cloud monitoring and testing. Keynote maintains the world's largest on-demand performance monitoring and testing infrastructure for Web and mobile sites comprised of over 4,000 measurement computers and mobile devices in over 275 locations around the world that enable companies to continuously improve the online and mobile experience. Known as 'The Mobile and Internet Performance Authority® Keynote offers three market-leading product platforms: Keynote® Perspective®, Keynote® DeviceAnywhere® and ®. Keynote's 4,000 customers represent top Internet and mobile companies and include American Express, AT&T, Disney, eBay, E-TRADE, Expedia, Google, Microsoft, SonyEricsson, T-Mobile and Vodafone. Keynote Systems is headquartered in San Mateo, California and can be reached at .
Web:
Twitter: (at)BMOmedia
Contacts:
Media Contacts:
Matt Duffin, Toronto
(416) 867-3996
Sarah Bensadoun, Montreal
(514) 877-8224
Laurie Grant, Vancouver
(604) 665-7596
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Datum: 06.03.2012 - 21:36 Uhr
Sprache: Deutsch
News-ID 122431
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TORONTO, ONTARIO
Kategorie:
Commercial & Investment Banking
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