Metro celebrates the anniversary of free daily newspapers: - 15 years of innovation
(Thomson Reuters ONE) - Stockholm, Sweden -12 February, 2010- Metro International, the internationalnewspaper group, today announced the fifteenth anniversary of the modern freedaily newspaper. Launched in Stockholm 13 February 1995 as the first ever freedaily newspaper, Metro has revolutionized the print media industry with itssmart format, unique distribution and ability to attract a large, hard-to-reachyoung active urban audience.In its first year, Metro became the second largest newspaper in Stockholm anddelivered profits. Ten years later Metro was announced 'World's Largest GlobalNewspaper' by Guinness World Records. Metro has received several prestigious M&MAwards[1] and Metro was last year awarded 'Newspaper of the Year' by Festival ofMedia. With 17 million daily readers in 19 countries Metro has become thebiggest success story of the newspaper industry.Fifteen years after the free daily newspaper was born, paid for newspapersstruggle with declining circulation giving rise to headlines about the death ofprint. Free daily newspapers experience no difficulty in attracting youngreaders with the number of readers per copy going up. Today free dailynewspapers are published in virtually all major metropolises around the world;their circulation has more than doubled in the past 5 years. One out of fivenewspapers published in Europe are free, 37 million copies a day are publishedworld-wide.The reason behind the success of free daily newspapers is their ability toconstantly innovate and adapt to the needs of the 21(st) century consumer.Indeed, many of the innovations of the free daily newspapers have been copied bytraditional print titles, such as the smaller format and creative advertisingsolutions. * The best things in life are free. Free is more relevant than ever and the best way to attract a large audience in an increasingly fragmented media world. The Evening Standard has acknowledged this and re-launched as a free daily after more than 180 years as a paid for. Other traditional media go in the opposite direction by trying to charge for online content, something which would give Metro a competitive advantage also in the online business. * We know our readers. Thanks to its smart distribution Metro, unlike subscription based titles, can chose its audience and make a newspaper relevant to their needs. Metro is designed to be a 20 minute read in a small convenient format for young people on the move. Metro has managed to do what paid for titles have failed to do - to attract the young readers. * There are things only the world's largest newspaper can do. Metro have 500 journalists around the world making a high quality product relevant to its target audience.Cristina Stenbeck, representative of the main owner of Metro International andhead of the founding family, commented:"Fifteen years ago my father saw the brilliance of the simple idea ofdistributing a newspaper for free. Metro is unique as it has made news availableto everyone. More young people read newspapers today and Metro is used as ateaching tool in classrooms around the world."Per Mikael Jensen, CEO and President of Metro International commented:"The Metro newspaper is a fantastic revolution. Every day millions of youngurban professionals and students read Metro during their morning commute. Iwould like to celebrate Metro's, and the free newspaper industry's 15(th)anniversary by thanking our readers and advertisers alike for making this smallrevolution possible. I promise that Metro, and the free newspaper industry, willkeep on innovating and shaping the future of print media for also the 15 yearsto come."Per Mikael Jensen will be available for interviews upon request. For furtherinformation please contact:Per Mikael Jensen, CEO and President Tel: +46 8 1205 7000Linda Fors, Head of Investor & Public Relations Tel: +46 704 315 351 ***ABOUT METROMetro is the largest international newspaper in the world. Metro is availablefree of charge in over 100 major cities in 19 countries across Europe, North &South America and Asia. Metro has a unique global reach - attracting a young,active, well-educated Metropolitan audience of 17 million daily readers. MetroInternational S.A. shares are listed on Nasdaq OMX Stockholm through SwedishDepository Receipts of series A and series B under the symbols MTROA and MTROB--------------------------------------------------------------------------------[1] Awarded by Marketing & Media Magazine, the largest international tradepublication on the media industry including 2006 M&M Award for Best Contributionby a Media Owner for Nokia, 2007 M&M Award for Best Use of Print for Xbox, 2008M&M Award for Best Contribution by a Media Owner for HP, 2009 M&M Award for BestContribution by a Media Owner for Nokia[HUG#1383960] Metro 15 years: http://hugin.info/132142/R/1383960/342788.pdf Photo Gallery: http://www.metro.lu/photo_library
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Datum: 12.02.2010 - 11:46 Uhr
Sprache: Deutsch
News-ID 12441
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