Market Research Forecasts Digital TV Advertising Market at $163 Billion in 2012
(firmenpresse) - ROCKVILLE, MD -- (Marketwire) -- 03/14/12 -- MarketResearch.com has announced the addition of the new report "TV Advertising Forecasts" to their collection of Broadcasting & Cable market reports. For more information, visit
Global TV advertising expenditure will reach $214 billion in 2017, up 39% -- or nearly $60 billion -- from 2011. Television will increase its share of total advertising expenditure, reaching 44.1% in 2017 -- up from 41.6% in 2011.
Global TV advertising grew by 3.5% in 2011 to $154 billion, despite the Eurozone crisis (which hit Spain, Greece, Ireland and many Eastern European territories the hardest), natural disasters (Japan, Thailand, the Philippines and Turkey) and the Arab Spring revolts. In contrast, economic booms in Latin America and Asia Pacific led to significant growth.
The global TV advertising scenario will be more positive in 2012, by increasing 5.4% to $163 billion. The much-touted quadrennial effect will take place [and also in 2016] whereby the advertising industry is boosted by the US Presidential elections, the summer Olympics in London and the Euro soccer championships in Poland and the Ukraine.
For more information, visit
MarketResearch.com is the leading provider of global market intelligence products and services. With research reports from more than 720 top consulting and advisory firms, MarketResearch.com offers instant online access to the world's most extensive database of expert insights on global industries, companies, products, and trends. Moreover, MarketResearch.com's Research Specialists have in-depth knowledge of the publishers and the various types of reports in their respective industries and are ready to provide research assistance. For more information, call Veronica Franco at 240-747-3016 or visit .
Contact:
Veronica Franco
MarketResearch.com
240.747.3016
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Datum: 14.03.2012 - 10:08 Uhr
Sprache: Deutsch
News-ID 124572
Anzahl Zeichen: 0
contact information:
Town:
ROCKVILLE, MD
Kategorie:
Advertising, PR and Marketing
Diese Pressemitteilung wurde bisher 239 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Market Research Forecasts Digital TV Advertising Market at $163 Billion in 2012"
steht unter der journalistisch-redaktionellen Verantwortung von
MarketResearch.com (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
