Global marketing and technology agency, LBi has snatched Andrew Pinkess from Rufus Leonard and appointed him to the UK Executive Team
(Thomson Reuters ONE) - Andrew Pinkess, ex Rufus Leonard Board Director, Strategy Director and ClientPartner has been appointed to LBi's UK Executive Team. At LBi, Andrew'spriority will be to look after BT, the COI and LBi's Strategic Services. Partof his new role will be looking at LBi's brand positioning alongside ChrisClarke the Global Creative Director. In the UK, Andrew will be sittingalongside Ewen Sturgeon, CEO of LBi UK, Anil Pillai, MD of LBi UK and the restof the UK Executive Team. Andrew has a history of achievement in the sector -over his 11 years at the agency, he established and evolved Rufus's consultancyoffering as a key part of their service portfolio, brought in over 60 newclients, built up the public sector as a key part of the business mix and playedan important part in shaping the agency's positioning and marketing profile.Andrew's job at LBi will harness this experience and will involve a mixture ofclient work and growing various emerging skills within the agency. He will bealso further developing LBi's important relationship with BT- in both businessand consumer markets, building much stronger links between LBi and the COI andother public sector organisations.Andrew was at Rufus Leonard for 11 years and was on the board of the agency. Heheaded up the research and strategy team and managed many of the agency's keyaccounts (including the COI). He also has previous experience of working withBT and most recently British Gas. He has worked on both brand and digitalprojects and is particularly interested in the link between these two key areasof marketing.Andrew is excited to be at LBi - 'I had been at Rufus Leonard for 11 years andwas not looking to move. But when I got a call from LBi, it was a bit likegetting a call from McLaren - very hard to ignore. I was attracted by theopportunity to work in a bigger organisation with a wider range of skills andcapabilities, an international network, and an outstanding client list. I wasalso won over by the energy and enthusiasm of the senior management team, theirideas for developing the business, but also their openness to new thinking.'Anil Pillai, Managing Director of LBi UK is really excited to have Andrew onboard "I am delighted to welcome Andrew to the top team. I am confident he hasthe right skills and gravitas to help take us to the next level in digitalmarketing and brand communications".For further information please contact:Sarah Van Praagh, Head of PR, LBi+44 20 7063 6141,sarah.vanpraagh(at)lbi.com
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Datum: 15.02.2010 - 20:30 Uhr
Sprache: Deutsch
News-ID 12518
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