Medical Publisher Haymarket Media Launches Curated Video With Magnify.net Video Platform
Initiative Will Deliver Original and Curated Content to ClinicalAdvisor.com
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 03/15/12 -- Magnify.net today announced that it had been chosen to power video content delivery for ClinicalAdvisor.com.
The Clinical Advisor, the leading website and medical journal for nurse practitioners and physician assistants, is one of the first of 130 Brands under Haymarket Media Group's umbrella to launch a Curated Video Platform powered by Magnify.net. With a circulation of more than 125,000 subscribers, The Clinical Advisor offers practical, up-to-date guidance for diagnosing and treating the conditions commonly seen in daily medical practice. Check out their new video site here:
"We are big believers in serving the content needs of our readers," said Cy Caine, Vice President - Digital Product Development of Haymarket Media. "Video is fast becoming an important part of our content mix, and we knew our editors would be able to do extraordinary things with the Magnify.net Curation solution."
Along with their monthly print publication, their website features content from their magazine, as well as web-only content. This content includes photo slideshows, breaking news, conference coverage and reader contests. With Magnify.net, the site has added video to that list. Visitors can now watch the latest medical videos on the web and get all of the information they need in one place.
"Adding curated video to the medical category has been a goal of the team at Magnify.net for the past year," said Magnify CEO Steven Rosenbaum. "The Clinical Advisor implementation is a remarkable example of best practices. It's got strong taxonomy, clear navigation, and most importantly videos that all reflect the quality of the publication."
Magnify.net platform currently provides a patented video curation and discovery of video and photos for more than 90,000+ publishers, ecommerce sites, and communities. The technology is protected via U.S. Patent # 8,117,545.
The Clinical Advisor is published by Haymarket Media Inc. (HMI), a global publication and communications company with operations on five continents. Founded in 1957 and headquartered in the United Kingdom, HMI publishes titles in 23 languages in more than 100 nations. In the United States HMI publishes a number of health-care journals, including The Clinical Advisor, Monthly Prescribing Reference (primary care and specialty editions), and Renal & Urology News.
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Brittany Gavanter
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Datum: 15.03.2012 - 14:53 Uhr
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