Marketwire Webinar Reveals New Ways to Improve Business Blogs in 2012
March 28: Presenters Jeff Ente and Mark Evans Show Attendees How to Retool Their Blogs to Boost Brand Visibility, Build Trust and Generate Results
(firmenpresse) - TORONTO -- (Marketwire) -- 03/22/12 -- While the company blog has become a key business communication channel, the evolution of social media and prominence of content marketing place a greater emphasis on two-way communication and relationship building. These are areas where business blogs often fall short. On Wednesday, March 28, Jeff Ente, founder and editor of "Who's Blogging What," and Mark Evans, award-winning journalist and blogger, present "The Changing World of Business Blogging: How to Make Your Blog Pay Off in 2012." In this complimentary, one-hour webinar attendees learn how to integrate their organization's blog with a communication strategy that builds brands and establishes customer trust, creating an environment that leads to greater customer satisfaction and increased sales.
Join us on Wednesday, March 28 to learn about new techniques that can help you make your business blog more effective. Areas covered include:
The current state of blogging -- why 2012 is different from 2011
The blog's role as part of a comprehensive online marketing strategy
How to establish your blog's purpose, voice and schedule
Creating a blog that boosts search engine rankings
Integrating your blog with social networks like Facebook, Twitter and Pinterest
Marketing your blog to new readers and keeping them engaged
Design tips for an effective blog
Challenges and opportunities ahead
Jeff Ente is the founder and editor of "Who's Blogging What," a subscription-based newsletter that monitors and highlights important blog posts for web marketing professionals. He is also a regular guest blogger for Mashable. Get a free subscription to "Who's Blogging What" . Follow Jeff on Twitter (at)wbw_Jeff.
Mark Evans is a strategic communication, content and social media strategist. His experience spans 10 years as an award-winning technology journalist with the National Post, Globe & Mail and Bloomberg News. In 2009, he was named one of Canada's best technology bloggers by ComputerWorld Canada. Follow Mark on Twitter at (at)markevans.
Wednesday, March 28, 2012, 10 a.m. PDT / 1 p.m. EDT
The webinar will be archived for later viewing.
All webinar registrants receive a complimentary new 30-page white paper: "7 Expert Perspectives on Using Social Media to Move the Business Needle in 2012."
Hashtag for this webinar: #BusBlog
Marketwire advances the way the world communicates by electronically delivering news and information to traditional, new and social media audiences, including newspapers, magazines, databases, analyst terminals, online portals, blogs, and more. Marketwire maximizes the power of its clients' communications by leveraging the latest in search engine optimization, multimedia, social media, monitoring and new technologies. Sysomos, a Marketwire company, provides unparalleled business intelligence for social media through advanced monitoring and analytics. Serving more than 14,000 clients worldwide through 20 offices on four continents, Marketwire is a dominant distributor of company news releases and other communications. Marketwire is majority-owned by OMERS Private Equity, which manages the private equity activities of OMERS Administration Corporation and today has $5.5 billion of investments under management. The group's investment strategy includes the active ownership of businesses in North America and Europe. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London. For further information visit: .
For more information, visit us online at and , or on Twitter (at)marketwire.
Dagmar King
Marketwire
(310) 765-3255
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Datum: 22.03.2012 - 13:00 Uhr
Sprache: Deutsch
News-ID 127503
Anzahl Zeichen: 0
contact information:
Town:
TORONTO
Kategorie:
Advertising, PR and Marketing
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