New Guidance on the Business Case for Social Customer Service
immediate future Releases New Guide for Customer Service Industry
(firmenpresse) - LONDON -- (Marketwire) -- 03/26/12 -- , immediate future, today launches a guide to help the customer service industry assess the business case for social customer service. The exclusive guide helps determine the investment required and the benefits that can be expected.
It also tackles the practical challenges and costs involved in deploying social media as a customer service channel.
Making the proof case is notoriously difficult as Adam Lewis, Managing Consultant at immediate future explains: "There's often a fear that social will open up Pandora's Box for customer service teams -- an unquantifiable wave of hard-to-handle customer interactions."
Adam adds: "This guide provides a methodical way to assess the business case before jumping in. It will help avoid any hidden costs and identify benefits that matter most to a business."
The guide gives practical advice to the customer service industry, allowing businesses to:
Calculate the commercial returns
Avoid any hidden social media costs
Predict exposure to customer interactions in social media
Work out how much resource is needed
Understand the skills your team will need
Get your free copy of the guide here.
Get more great content at the immediate future blog.
For information please contact Adam Lewis on 0845 408 2031 or
immediate future is an independent social media consultancy. With seven years' social media experience, we are official social media trainers for the Institute of Direct Marketing (Diploma and Certificate) and Chartered Institute of Marketing. We lead the industry with our work as ambassadors on the IAB social media council and are a founding member of the CIPR social media panel.
With a multi-disciplinary approach, we offer impartial and expert advice to our clients. We set frameworks, recommend strategies and design communication blueprints; helping companies create robust, measureable social media initiatives, whilst managing the risk to reputation.
immediate future has created award-winning campaigns for companies, including:
Sony Europe, BBC, Diageo Global, Epson Europe, Ubisoft, HPI, Indesit, Hotpoint, General Medical Council (GMC), Festo, Tealeaf, HSBC, BT, ASOS, Mirror Group, Cancer Research, NSPCC, EMI, AVG, Ferrero and GoView (PSP and Sky joint venture).
Top five most respected social agencies 2011: NMA
Top social media agencies 2011: NMA
Online Reputation Awards 2010: Winner of Best Use of Online PR/Blogger Relations
European Business Awards 2009: Ruban d'Honneur recipient for Marketing Strategy of The Year
MediaGuardian Innovation Awards 2009: Finalist for PR Campaign
The Drum Marketing Awards 2009: Finalist for Best PR Strategy
Marketing Society Golden Jubilee Awards 2009: Finalist for Digitally Led Marketing
For more information please visit:
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Datum: 26.03.2012 - 20:51 Uhr
Sprache: Deutsch
News-ID 128547
Anzahl Zeichen: 0
contact information:
Town:
LONDON
Kategorie:
Recreation
Diese Pressemitteilung wurde bisher 238 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"New Guidance on the Business Case for Social Customer Service"
steht unter der journalistisch-redaktionellen Verantwortung von
immediate future (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
