Roc - Optimized Top-loader Backpacks and Innovative Gore-Tex® Shell layer jackets Spring/Summer 2010
(Thomson Reuters ONE) -
Haglöfs New Top-Loader Backpacks
Ready to Roc in Spring and Summer 2010
In order to meet your individual specifications even better, the Swedish outdoor
specialists have optimized the proven Roc pack and developed another three
models, the new Haglöfs Roc series. If you are looking for a climbing partner
that shares your need for speed and agility, look no further. In addition to our
typically minimalist, stylish design, this optimized top-loader line of
backpacks is built on the climber's need for adaptability.
Roc, the all-rounder with a stowage capacity of 25 or 35 liters, is the perfect
companion for every challenge, both in summer and winter. It is lightweight,
carries everything you need, stabile on your back and is easy to use.
Featherweight and yet tough - grab the compact Roc Speed with a volume of 25
liters and you are ready for the push to the next summit. Roc Hard - as the name
implies - is designed to be extremely durable. Economical on weight yet offering
excellent stability and robustness thanks to the toughest materials, this 30
liter backpack demonstrates real leadership qualities. Roc Ice, the
snow-compatible version, is fully equipped for action in Alpine terrain on snow
and ice. Apart from its 35 liter capacity for clothing and equipment, this top
loader is also fitted with double ice axe attachments on the frontpanel and a
expandable pocket for crampons. Years of expertise, well-engineered details and
smart implementation make the Roc Series your perfect team-mate on every
climbing route and mountaineering expedition.
Haglöfs Ratio Shell Layer Jacket - New innovative 3-Layer stretch material from
Gore-Tex® setting a new standard in Mountaineering performance.
The new Ratio Gore-Tex® 3-Layer jacket for the coming season 2010 gives you more
than just good looks in stylish colors - this latest generation Mountaineering
Shell Layer really performs, thanks to hightech materials at critical points
subjected to the most intensive movement. The new Gore-Tex® Pro Shell 3-Layer
Stretch is exclusive to the Ratio Jacket in the Haglöfs Spring/Summer collection
2010. This innovation completes the Swedish company's comprehensive range with
performance gear that will impress outdoor sportspeople.
Adventurers like variety. New challenges in the great wide open. A need to raise
the bar, requiring functional clothing that is versatile, protects against the
wind and weather - and which feels good. The new highquality, functional Haglöfs
Ratio Shell Layer jackets do everything you need and are extremely comfortable
thanks to waterproof, superlight breathable Gore-Tex® material to the very
latest technical specifications. Optimum ease of movement thanks to durable
stretch materials in critical areas like shoulders and elbows. You'll be
impressed by the choice of fresh colors and clear-cut Scandinavian design,
proving that these garments meet high quality specifications while looking good.
The new colors for summer - Lilac/Lilac Blaze for women and Mango/Orange Rush
for men - make a perfect team. Both are pleasantly light and soft to the touch,
while offering excellent resistance against wind and water as well as having
good heat retention properties.
Arete Shell Layer Spring 2010
- Where Style Meets Function
Mountain sports are enjoying continued growth in popularity. As your needs
become more and more specialized, Haglöfs has managed to combine its many years
of expertise as an outdoor brand with the latest styles to meet your
specifications. The result is a harmonic interplay between sustainable technical
materials - such as the Gore-Tex® Performance Shell 2-Layer and Gore-Tex® Pro
Shell 3-Layer - and the very latest design.
This mountaineering jacket is designed to handle a very wide range of scenarios.
The combination of the highest quality technical materials makes this extremely
lightweight, waterproof and very durable jacket atrue all-rounder. Excellent
breathability and maximum ease of movement, it gives you ideal protection
against the most adverse weather conditions and will meet your expectations for
the most
demanding activities.
The jacket also features ingeniously-designed elements such as a 3-D adjustable
hood in Gore-Tex® Pro Shell 3-Layer. The integrated collar with soft chin guard
eliminates unpleasant chaffing. Both the practical chest pocket and the two
spacious hand-warmer pockets to the side are laminated and fitted with water
resistant zippers. The integrated ventilation ports are easy to regulate, giving
you a flow of fresh air under your arms. The women's and men's models are
available in equally colorful designs. There is bound to be the right jacket for
you among the choice of new Haglöfs Shell Layer jackets in Spring / Summer
2010: Classic Black to stylish Cricket green/budgie green, Orange rush/mango and
Lilac blaze/lilac through to Abyss blue/meso blue.
Text and photos for download available at
http://www.press-service.info/haglofs-en
For more information or if you want to test our products, please contact:
Susanne Wöhrmann-Hill
Phone: +46 8 584 90 664
susanne.wohrmann-hill(at)haglofs.se
The Haglöfs history begins in 1914 when Victor Haglöf manufactured the first
backpacks. Today, Haglöfs produce more than one million products annually -
backpacks, sleeping bags, clothes and shoes in 19 different markets across
Europe and Japan. Among our most popular products we find the Tight-backpacks,
which have sold in excess of 1.1 million. The interest in the brand is huge and
over the past ten years, our sales have grown by 16% annually. Total sales for
2008, amounted to 495 MSEK (52 mio EURO). In Sweden, Norway, Denmark, Finland,
Germany and the UK, we operate our own sales companies. In the other markets,
our products are distributed through agents or distributers. Production is
mainly located in Estonia, Poland, Romania, China and Vietnam.
Our fundamental view is that all economic development should be long-term and
fully integrated with social and environmental
aspects. For that reason, all suppliers, and their subcontractors, who work with
Haglöfs must sign a document setting out the rules of social responsibility with
which they must comply.
The majority of Haglöfs' more than 90 employees work in Avesta, where our
central warehouse is located. Since 2001, we are
owned by Ratos, a listed private equity company.
Our retailers and distributors can be found at www.haglofs.se
[HUG#1387098]
Haglöfs Ratio Shell Layer Jacket ? New innovative 3-Layer stretch material from Gore-Tex®: http://hugin.info/136193/R/1387098/345724.pdf
Arete Shell Layer Spring 2010 ? Where Style Meets Function: http://hugin.info/136193/R/1387098/345726.pdf
Roc - Haglöfs new Top-Loader Backpacks: http://hugin.info/136193/R/1387098/345722.pdf
Unternehmensinformation / Kurzprofil:
Datum: 24.02.2010 - 10:00 Uhr
Sprache: Deutsch
News-ID 12877
Anzahl Zeichen: 0
contact information:
Town:
AVESTA
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 311 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Roc - Optimized Top-loader Backpacks and Innovative Gore-Tex® Shell layer jackets Spring/Summer 2010"
steht unter der journalistisch-redaktionellen Verantwortung von
HAGLÖFS SCANDINAVIA AB (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
