WhitePages PRO Enhances Its Proprietary Phone Number Intelligence by Adding Additional Proof Points to Help Merchants Further Predict and Prevent Fraud
PRO's API and Web Lookup Solutions Now Include Vacant Address, Pre-Paid Phone Number and Non-Fixed VoIP Indicators
(firmenpresse) - SEATTLE, WA and LAS VEGAS, NV -- (Marketwire) -- 03/27/12 -- Today, , a division of , announced that it has enhanced its proprietary Phone Number Intelligence to include an expanded set of data designed specifically to help merchants verify identities to predict and prevent fraud. Now, in addition to matching current name, address, age, and household members to over 300 million phone numbers, WhitePages PRO's API and Web Lookup solutions will indicate whether or not an address is vacant, and if the associated phone number is pre-paid or originates from a non-fixed VoIP. With these new enhancements, WhitePages PRO now provides merchants with access to the industry's most comprehensive and accurate set of data for detecting fraudulent activity for card-not-present transactions.
When a card-not-present transaction is submitted to WhitePages PRO, the company's API and Web Lookup solutions automatically match current name, phone number, and address information, or any combination thereof. With WhitePages PRO, a merchant can truly verify a customer's identity by going well beyond Address Verification Service (AVS) to validate not only customer billing information, but also shipping information. In addition to real-time access to WhitePages.com, the largest online contact information database in North America with records covering more than 90% of the U.S. adult population, WhitePages PRO's Phone Number Intelligence also taps into an extensive database of more than 300 million phone numbers, including hard-to-find and mobile phone numbers.
By providing the ability to identify whether or not a home is vacant, or if a phone number is pre-paid or non-fixed VoIP, WhitePages PRO now provides easy access to data that is very commonly associated with fraudulent activity. These three additional proof points build off of WhitePages PRO's comprehensive data set that helps merchants detect and prevent card-not-present fraud. The company's unique data set combined with the easy access that PRO provides, also helps merchants improve efficiencies to streamline the manual review process so that they can avoid the costs and delays associated with incorrect billing or shipping information.
"By providing access to the industry's most comprehensive set of consumer contact data, we aim to help merchants accurately detect fraudulent activities associated with card-not-present transactions," said Alex Algard, CEO of WhitePages. "The addition of indicators to detect vacant addresses and pre-paid phone and non-fixed VoIP numbers simply signifies a few ways that we are 100% focused on advancing our Phone Number Intelligence to offer the most robust and reliable resource for merchants to predict and prevent fraud."
Access to WhitePages PRO data is available through a Web Lookup solution or an easy-to-use API and can be quickly integrated into any merchant's existing fraud detection process. Businesses seeking more information about WhitePages PRO can visit the recently re-launched website at or call 1-877-767-8052. WhitePages PRO will also be exhibiting at the Merchant Risk Council's annual taking place in Las Vegas from March 27th-29th, 2012.
WhitePages PRO, a division of ., helps businesses quickly identify new and existing customers to improve efficiencies, verify identities to predict and prevent fraud and improve contact data to enhance customer interactions. WhitePages PRO taps into WhitePages.com's extensive database of more than 300 million phone numbers, including hard-to-find and cell phone numbers, making it the most comprehensive, accurate, and up-to-date database of contact information. WhitePages PRO's suite of products include an API and Web Lookup solution, each catering to the specific needs of any size business.
is the leading provider of contact information for people and businesses in the U.S. A top 30 website, with over 30 million unique monthly users and powering over 2 billion searches on over 1,500 sites including MSN and the United States Postal Service, WhitePages offers consumers one-click access to more than 200 million adults, or over 90% of the adult population. The company's suite of mobile products includes a top-50 mobile website and popular iPhone, Android, HP webOS and BlackBerry applications that have been downloaded more than 15 million times.
WhitePages owns and operates the popular web properties , , and .
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Liz Powell
WhitePages
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Datum: 27.03.2012 - 13:00 Uhr
Sprache: Deutsch
News-ID 128852
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SEATTLE, WA and LAS VEGAS, NV
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Apparel
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