Lucky winners with Amcor SerialCoding
Sibirsky Bereg, a recognized leader in the Russian snack foods market, has chosen Amcor SerialCoding for the recent promotional campaign for its well known brand Kirieshky. Kirieshky is a dried rye bread snack that is available in nine different flavours: red caviar; smoked salmon; cheese; bacon and cheese; bacon; salami; jellied meat and horseradish; chicken; and pizza.
(firmenpresse) - On 1 July 2008 Sibirsky Bereg launched a lottery system where it invited consumers of Kirieshky snacks to find a code inside the pack and send it via SMS text message to a specified number. Alternatively the consumers could register on the internet site of Sibirsky Bereg. Every hour during 10 weeks from the launch customers had the opportunity to win an Apple iPod touch.
“Amcor SerialCoding is ideal for games and promotions like ours. This technology delivered by Amcor in Russia helped us to improve customer loyalty and allowed us to track sales and consumption in specific regions. Due to this project we were able to maintain our sales level in a period of decreasing demand for snacks,” commented Mikhail Senikov, Director of Marketing and Development at Sibirsky Bereg.
Amcor SerialCoding is not only used for product promotions but it can also protect products from counterfeiting and provides product traceability. The unique coding system can print any individual message made up of letters and/or numbers on each separate wrapper.
Kirieshky snacks are available in all leading supermarkets and food stores in Russia. Sibirsky Bereg also has a well developed distribution network in Kazakhstan, Belarus and the Ukraine and sells its products in Europe, Asia and Australia.
So watch out for serial coding in your snack packs and you could soon become a lucky winner, too!
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With annual net sales of €1.8 billion and manufacturing operations in 22 countries across Europe and the Americas, Amcor Flexibles, a division of Amcor, is a market leader and one of the world’s largest suppliers of flexible and tobacco packing. It supplies a wide range of products to the food, beverage, tobacco and healthcare markets. Its award winning approach towards sustainability makes Amcor Flexibles the preferred partner for customers looking for responsible packaging solutions.
Phil Downey
Market Director
Amcor Flexibles
Tel: +44 7887 662 227
philip.downey(at)amcor-flexibles.com
Anatoly Golub
Sales Director
Amcor Flexibles
Tel: +7 960 200 02 02 or
+7 8162 680 680
anatoly.golub(at)amcor-flexibles.com
Datum: 07.01.2009 - 10:52 Uhr
Sprache: Deutsch
News-ID 1290
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Typ of Press Release: Product
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Date of sending: 07.01.2009
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"Lucky winners with Amcor SerialCoding"
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