Reputation Changer Updates Strategy as Panda 3.4 Rolls Out
Google Unveils Its New Panda 3.4 Update, Meaning the Search Engine Will Be Doing More to Filter Low-Quality Websites Out of Its Search Listings; Online Reputation Management Company, Reputation Changer Responds by Announcing an Update to Its Own Strategy, Modeling the Fluidity Needed to Adapt to Google's Ever-Changing Algorithms
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 03/28/12 -- The work of an online reputation management company is highly dependent on a keen understanding of Internet search engines. A significant part of what reputation management companies do, after all, involves suppressing unwanted search results by populating the search engines with alternative, positive content. Doing this requires a mastery of how Google's internal search algorithms work, but this mastery is hardly static, as Google's algorithms are constantly changing. In fact, the search engine's internal processes are modified hundreds of times per year. The latest change is a new Google update called Panda 3.4. Its effects on the reputation management process are significant, which is why leading firms like Reputation Changer have adapted accordingly.
In fact, Justin Singletary, who serves as the Chief Executive Officer of Reputation Changer, says adaptability is a key trait among agencies. "Success in this business requires an intimate understanding of how Google works, but Google is very much a dynamic, ever-shifting entity," Singletary confirms. "Its algorithms are changing all the time, which means the strategies needed for search engine optimization are also changing all the time."
Singletary says that, in recent years, Google has shifted its focus more and more away from the conventional tools of search engine optimization. "Many companies believe that reputation management is simply a matter of implementing the proper keywords, but this could not be further from the truth," Singletary notes. "Success in reputation management means success with ranking pages on Google, and, more and more, that means creating content that is compelling, dynamic, and relevant to readers."
Indeed, Google's war on low-quality websites is precisely what the new Panda 3.4 update is all about. The Panda initiative has always been about ensuring that search results yield helpful, informative content, as opposed to websites that are devoted solely to keyword placement. As Singletary puts it, Google is trying to "weed out pages that try to appeal to the search engine at the expense of actual, human readers."
The latest Panda update maintains this trend. Google tweeted the news about this new Panda patch, saying only that it would help the search engine's algorithm to better target low-quality websites. According to the announcement, roughly 1.6 percent of all Google queries will be affected. This is a low number, Singletary admits, but high enough to warrant a revision in Reputation Changer's strategies.
In fact, these near-constant revisions help distinguish Reputation Changer from its peers. "Google and the other leading search engines are constantly changing the way they operate, so why would we not do the same thing at Reputation Changer?" muses Singletary. "Our success depends on our up-to-date knowledge of Google's algorithms, which is why we update our strategies whenever Google updates its internal processes."
But this is not the only way in which reputation management companies need to exhibit flexibility, Singletary notes. Reputation Changer prides itself in adapting not only to the shifts in search engine algorithms, but also in its adaptability to the needs of each individual client. "Many of our competitors essentially use a template approach to reputation management," Singletary confirms. "That doesn't make sense, though, when you consider the diverse clientele that reputation management agencies have." Indeed, a firm like Reputation Changer services political candidates, Fortune 500 companies, and home-based business entrepreneurs. For such a varied assortment of client needs, Singletary says, a one-size-fits-all approach simply does not work.
"That's ultimately the key to reputation management success--being able to roll with the punches and determine the very best strategy for any given client, at any given time," he concludes. "Reputation Changer tries to do this both in the way we adapt to search engine changes as well as in the way we devise completely customized strategies for each and every campaign."
The adaptations that Singletary talks about are fast moving, too. While Google only announced its Panda update late last week, Reputation Changer has already taken the necessary steps toward revising and revamping its own strategies.
ABOUT:
Founded in 2009 by a team of online marketing and sales professionals, Reputation Changer is one of the premier providers of online reputation management. The company works 24/7 to provide comprehensive reputation management strategies to its clients, which have included politicians, public figures, Fortune 500 companies, and more. Reputation Changer owns several media outlets, and is known for its innovation in positive SEO techniques, social media implementation, and more.
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Datum: 28.03.2012 - 10:00 Uhr
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