Pirkka microwave ready potato in the 2012 Star Product of the Year final
(Thomson Reuters ONE) -
KESKO FOOD LTD PRESS RELEASE 28.3.2012 AT 10.00 1(1)
Pirkka microwave ready potato has been selected as one of the finalists in the
2012 Star Product of the Year contest. The expert jury nominated five delicious
food innovations to the 2012 Star Product of the Year final contest.
The jury placed the Pirkka microwave ready potato among the five finalists with
the following comments:"An ingenious novelty in its simplicity, capable of
boosting the consumption of Finnish potatoes. An energy efficient way to bake
potatoes quickly even for a single portion. It truly saves the day. The potatoes
are sizable enough and they taste good in the traditional way. The product is in
line with the global megatrend emphasizing natural foods."
"We are very pleased with our finalist placement. Our cooperation with Potwell
is an ideal example of the kind of development work we have had with small
suppliers, and of how good Finnish product innovations are made to contribute to
Finnish wellbeing," says Kesko Food's Juha Andelin, responsible for the Pirkka
product range.
"The Pirkka microwave ready potato is an ideal example of a "from the field to
the table" product. The product development engaged the farmer, the
manufacturer, the seller and the trading sector in close cooperation aiming to
create a tasty, good quality and further processed oven potato to help today's
time-pressed consumers cook healthy food quickly and conveniently," says Teppo
Vetoniemi, Managing Director of Potwell.
The winner of the 2012 Star Product of the Year contest will be decided on 8 May
2012, based half on the expert jury's evaluation and half on public vote. The
public can vote for the winner on the website of The Finnish Food and Drink
Industries' Federation, ETL, and on Facebook on 27 March-15 April 2012.
Voting: www.etl.fi/aanestys
Contest on Facebook: www.facebook.com/vuodentahtituote
Further information:
Pirkka Manager Juha Andelin, Kesko Food Ltd, tel. +358 1053 27360
Managing Director Teppo Vetoniemi, Potwell Oy, tel. +358 400 809 530
Kesko (www.kesko.fi) is a retail specialist whose stores offer quality to the
daily lives of consumers. Kesko has about 2,000 stores engaged in chain
operations in the Nordic and Baltic countries, Russia, and Belarus.
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(i) the releases contained herein are protected by copyright and
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originality of the information contained therein.
Source: Kesko Oyj via Thomson Reuters ONE
[HUG#1597805]
Unternehmensinformation / Kurzprofil:
Datum: 28.03.2012 - 09:01 Uhr
Sprache: Deutsch
News-ID 129217
Anzahl Zeichen: 3069
contact information:
Town:
Kesko
Kategorie:
Business News
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"Pirkka microwave ready potato in the 2012 Star Product of the Year final"
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