New Facebook app could turn social network into e-commerce marketplace
(Thomson Reuters ONE) -
ClickandBuy / New Facebook app could turn social network into e-commerce marketplace processed and transmitted by Hugin AS. The issuer is solely responsible for the content of this announcement.
London / Berlin, 2 March 2010.As of today, the estimated 400 million users of
the social network Facebook will be able to use "Buxter". Developed by e-payment
entrepreneur ClickandBuy it is the only platform within a social media network
that handles real instead of virtual currencies.
With just a few clicks of the mouse, users can register and load their own
"Buxter" E-wallet in Euro or US dollars (with a limit of ? 50,- for now).
The application could prove to be equally helpful for friends and family.
Facebook users are able to transfer, receive and request money from other
Facebook users via "Buxter" free of charge. And for a small fee of 1.9% (min. 2
EUR or 3 USD) they can withdraw their money from their ClickandBuy account.
The application will initially be available in Euros and US Dollars and can be
found here:http://apps.facebook.com/mybuxter
However, the biggest advancement appears to be Facebook's transition from a
successful social network to an e-commerce-marketplace, that is not contained in
a closed system. "Buxter" is designed to encourage third party developers by
giving them access to the "Buxter"-Facebook-API. This way, third party
developers are able to create individual business solutions within Facebook and
then receive payments through "Buxter".
What services come to mind? From movie tickets to lunch box - you name it. But
more importantly, it's the implementation of an app that serves the community
spirit of Facebook. Users may want to integrate this app into their own profile
and from then on they can collect money from other users. Either, for an
upcoming birthday party, or, even better, raise money for charity.
Christian von Hammel-Bonten
Senior VP, Head of Product Management, ClickandBuy says:
"From now on, Facebook users can not only share their status and pictures, they
can also share real money in a way that is fast, easy and secure."
Charles Fraenkl
ClickandBuy says:
"'Buxter' is the application that will see Facebook members use the platform not
just as a way to stay in touch but also as a fast, easy and secure way to
exchange money or buy and sell products and services."
"Buxter" - the new payment application at Facebook
"Buxter" Overview
Connecting the Payment Instrument at "Buxter"
About ClickandBuy
ClickandBuy is one of the leading payment services in the internet. Certified by
McAfee and tested by Germany's Technical Inspection and Testing Association
(TÜV), this online payment system is used for internet purchases by over 13
million people. Having doubled its turnover generated by traders and end
customers to ? 922 million (TTV) in 2008, the ClickandBuy Group first crossed
the billion euro threshold in 2009.
Over 16.000 online traders use ClickandBuy's e?payment system for their
e?commerce, retail, online entertainment, and paid content & services billing,
including Apple iTunes, Vodafone, Deutsche Telekom, Telefónica, Orange, msn,
AOL, Meetic, Parship, Electronic Arts (EA), Codemasters, Napster, McAfee, Panda,
AutoScout24, RTL, Playboy, Financial Times Deutschland, Foto.com, Deutsche
Boerse Group, KPMG, Yamaha, Digital River, Redcoon, bonprix.
Founded in 1999, the online payment system is operated by ClickandBuy
International Ltd. in London. As an e-money institution licensed by the UK's
Financial Services Authority (FSA), ClickandBuy's complete service includes 120
currencies and offers 50 national and international modes of payment throughout
30 countries.
ClickandBuy - Media Contacts
Rob Gibbons;rob.gibbons(at)theprnetwork.co.uk
ClickandBuy International Ltd. * Lincoln House 137 / 143 Hammersmith Road * W14
0QL London *www.ClickandBuy.com
[HUG#1389854]
--- End of Message ---
ClickandBuy
Lincoln House 137 / 143 Hammersmith Road London United Kingdom
"Buxter" Overview: http://hugin.info/141320/R/1389854/347985.jpg
Connecting the Payment Instrument at "Buxter": http://hugin.info/141320/R/1389854/347986.jpg
Charles Fraenkl, CEO ClickandBuy: http://hugin.info/141320/R/1389854/347984.jpg
Christian von Hammel-Bonten, Senior VP, Head of Product Management, ClickandBuy: http://hugin.info/141320/R/1389854/347983.jpg
Unternehmensinformation / Kurzprofil:
Datum: 02.03.2010 - 07:03 Uhr
Sprache: Deutsch
News-ID 13030
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contact information:
Town:
London
Kategorie:
Business News
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