Kauppalehti readership holds firm in late 2009 despite planned cutbacks in circulation
(Thomson Reuters ONE) -
Alma Media Corporation Press release March 2, 2010
KAUPPALEHTI READERSHIP HOLDS FIRM IN LATE 2009 DESPITE PLANNED CUTBACKS IN
CIRCULATION
Finland's leading business newspaper Kauppalehti, part of Alma Media Group,
managed to retain its high level of readership in the second half of 2009.
According to the latest National Readership Survey, Kauppalehti's new daily
reader count is 229,000. Kauppalehti Optio has 227,000 readers. The readership
figures have continuously grown since 2007.
- Towards the end of 2009, we cut back on the group subscriptions of student
associations for profitability reasons. That is why Kauppalehti's audited
circulation will drop in the next audit in March. We expected, however, that the
cutbacks would not significantly affect the readership. Research now seems to
confirm our expectation, says Juha-Petri Loimovuori, Managing Director,
Kauppalehti Oy.
- The drama of the past year in business with its ebbs and flows seemed to be
very interesting for Finns. The renewal of the paper in early 2009 also
generated a lot of positive feedback and attracted new readers, says Hannu
Leinonen, Executive Editor-in-Chief. Kauppalehti's online service,
kauppalehti.fi, has also broken one visitor record after another.
For further information, please contact:
Hannu Leinonen, Executive Editor-in-Chief, tel. +358 10 665 2392,
hannu.leinonen(at)kauppalehti.fi
Juha-Petri Loimovuori, Managing Director, tel. +358 10 665 2360,
juha-petri.loimovuori(at)kauppalehti.fi
Alma Media in brief
Alma Media is a profitably growing and internationally expanding company that
invests in the future of newspapers and online media. Its best known products
are the Aamulehti, Iltalehti, Kauppalehti and Etuovi.com.
Alma Media's net sales in 2009 totalled MEUR 307.8 with an operating margin of
13.5 per cent. The company's share (ALN1V) is listed in the NASDAX OMX Helsinki
Exchange. Read more at www.almamedia.fi.
[HUG#1389882]
Unternehmensinformation / Kurzprofil:
Datum: 02.03.2010 - 08:01 Uhr
Sprache: Deutsch
News-ID 13037
Anzahl Zeichen: 0
contact information:
Town:
Helsinki
Kategorie:
Business News
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