LBi ESTABLISHES NORTH AMERICAN FLAGSHIP
(Thomson Reuters ONE) -
THE WORLD'S LARGEST INDEPENDENT MARKETING AND TECHNOLOGY AGENCY OPENS US
HEADQUARTERS IN NEW YORK
Two Premier Interactive Shops, Special Ops Media and IconNicholson, Integrate to
Create a New Kind of Agency, Marrying Unparalleled Digital Marketing Experience
with Unrivalled User Experience and Technology Skills
Among the Company's Global Roster of Clients Are Unilever, BT, National Grid,
Electrolux, Universal Music Group, Bristol Meyers-Squibb, MTV Networks, and
Starwood Hotels
LBi
technology agency, today announced the launch of its US headquarters in New
York. Born from two of the US's most venerable interactive services firms,
Special Ops Media and IconNicholson, this new kind of agency is created
expressly to combine social media and emerging forms of digital marketing with
rich interaction and user experience design. This allows the agency to manage
brands digitally throughout the entire customer journey. LBi's US flagship is
part of a global and highly awarded interactive resource network encompassing
more than 1,800 people in 15 countries worldwide. LBi's New York headquarters in
Soho hosts 160 digital and social media experts under one roof.
LBi's expertise runs across the whole customer journey, from executing branded
digital campaigns to building and managing complex transactional websites. The
IconNicholson legacy brings award-winning execution in platform service
innovation and branded experiences, while Special Ops Media comes with
best-in-class marketing solutions including social media, CRM, and media
planning and buying. This combined service offering reflects the demand of
modern clients and strategically brings together under one roof the ability for
both ideation and production on a global level.
"The combined entities of our offering provide a unique grouping of services and
makes for a tremendously diverse client base," said LBi Global CEO Luke Taylor.
"We're the one agency where you'll find clients like 1800 Tequila and National
Grid rubbing shoulders. We're different because we are creating social media
campaigns where users can customize a tequila bottle at the same time as
developing sites where customers can manage their power usage and pay their
utility bills."
Continued Mr Taylor, "LBi is the next generation of the agency model and as such
we've put together an amazing group of people to fulfill on this mission. We've
brought in top client services talent from our UK office, outstanding
operational leadership from AKQA, and creative prowess from Tribal DDB.
Underpinned by the long-standing legacy of entrepreneurism and social media and
buying/planning pedigree from Special Ops, we know we have the right team in
place to succeed."
Helming LBi's US operations as CEO will be Special Ops Media co-founder
Christian Anthony. Judith Carr, former US managing director of IconNicholson and
eight-year LBi UK veteran, and Jason Klein, co-founder of Special Ops Media,
will serve as Co-Presidents. Ms. Carr will lead the agency's Strategy and
Planning and Client Services departments, while Mr. Klein will spearhead Media,
Social Media and ePR. Rounding out LBi's executive leadership in the US are COO,
Frank Pedersen who will oversee the Technology and Delivery departments;
Executive Creative Director, Cedric Devitt; CFO, Scott Heydt; and Joe Schab, who
oversees the agency's Atlanta office.
"LBi represents the new type of agency that today's advertising landscape
requires," said Christian Anthony. "The Web has dramatically changed the
relationship between brands and consumers. We have an unrivalled track history
in all types of digital marketing and technology, combined with second to none
social media chops. Where others can claim they can do it, we have proved we can
do it, and do it brilliantly."
In 2009, LBi was recognized as a leader in the field by Forrester in both the US
and Europe, named UK Marketing Magazine's number one agency, agency of the year
in Denmark, and has won a record number of awards this year across creative,
technology, and CRM. In short, LBi was the most awarded marketing and technology
agency in Europe.
The heritage of the two agencies in the US also speaks to this innovation.
Special Ops Media has been recognized for a number of innovations in social
media and ePR, well before the term "social media" even existed, including
executing more than 500 groundbreaking campaigns. They were responsible for the
first fully integrated brand presence on MySpace in 2004, and the first-ever
live tweeting of a television event. IconNicholson has been continually lauded
for myriad tech innovations, including a Time magazine honor for their Social
Retailing® work as one of the best inventions of the year.
About LBi
LBi is a global digital marketing and technology agency, blending insight,
creativity and expertise to solve business problems. The largest genuinely full
service agency of its kind in Europe, LBi provides the full range of digital
capabilities, including digital strategy, branded content, service design,
media, CRM, technology, managed hosting and support services. On February
25, 2010, LBi merged with Bigmouthmedia, the largest search engine marketing
specialist in Europe. Combining LBi's best in class services with
Bigmouthmedia's leading search engine marketing, LBi is now positioned to meet
the growing customer demand for one agency to provide all of these services
across geographies. The company now employs over 1,800 professionals located
primarily in the major European, American and Asian business centers such as
Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and
Stockholm. LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronext in
Amsterdam (symbol: LBI).www.lbi.com/us
Media Contact:
Lane Buschel
SeisMK for LBi
212 561 7454
Lane.buschel(at)seismk.com
Emily Olson
PR/Marketing Manager, LBi
212 981 2762
Emily.Olson(at)lbi.com
[HUG#1390792]
Unternehmensinformation / Kurzprofil:
Datum: 04.03.2010 - 07:21 Uhr
Sprache: Deutsch
News-ID 13129
Anzahl Zeichen: 0
contact information:
Town:
Stockholm
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 271 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"LBi ESTABLISHES NORTH AMERICAN FLAGSHIP"
steht unter der journalistisch-redaktionellen Verantwortung von
LBI International AB (publ.) (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
