HEINEKEN Publishes 2011 Sustainability Report
(Thomson Reuters ONE) -
Significant progress achieved on Brewing a Better Future agenda
Amsterdam, 5 April 2012 - Today Heineken N.V. published its 2011 sustainability
report. The report summarises HEINEKEN's delivery against its public
commitments, as well as overall progress on its global sustainability strategy
'Brewing a Better Future'.
The report provides detailed updates on the Company's 23 integrated programmes,
built around its three strategic imperatives:
· Continuously improve the environmental impact of HEINEKEN's brands and
business
· Empower the Company's people and the communities in which it operates
· Positively impact the role of beer in society
Jean-François van Boxmeer, Chairman of the Executive Board/CEO, said: "By living
our values each and every day we have the opportunity to create a sustainable
business that we will be able to pass on to future generations of employees."
Highlights from the HEINEKEN 2011 sustainability report:
· In December 2011, HEINEKEN launched the latest phase of Enjoy Heineken
Responsibly, its global responsible consumption platform. For the first time,
the message and the advert itself were completely integrated within the brand's
overall 'Open your World' campaign. 'Sunrise belongs to moderate drinkers', the
name of the advert celebrates and encourages aspirational behaviour among adult
consumers. This campaign is a natural next step in HEINEKEN's long-term
commitment to encouraging responsible consumption. The approach breaks from the
norm of traditional responsible consumption messages and takes a progressive
stance by showing that drinking responsibly is aspirational.
· In 2011, the Company reduced its CO(2) emissions by 5% and water
consumption by 4% compared with 2010. In addition, HEINEKEN made significant
progress in adding renewables to the energy mix, with three solar energy
projects in Spain, Portugal and Austria supported by grants from the EU. Wind
energy will be used for a significant part of the Company's energy consumption
in Mexico.
· In 2011, HEINEKEN continued to expand its local sourcing projects in
sub-Saharan Africa, aiming to reach 60% of locally sourced raw materials in
Africa by 2020. The Company now has projects covering eight countries and
involving tens of thousands of farmers and their families. These include sorghum
projects in Nigeria and rice projects in the Democratic Republic of Congo.
HEINEKEN strengthens these activities through expanded farm training, which
includes the distribution of rice to the food market. To date more than 30,000
households have received project support and more than 20,000 hectares are under
improved management.
· In 2011, the Company approved new or improved global policies relating
to Fridges, Packaging, Distribution, Employees' and Human Rights, and
Occupational Health and Safety. The Supplier Code was implemented globally to
ensure all suppliers are aligned with HEINEKEN's principles.
HEINEKEN's 2011 sustainability report reflects feedback that the Company
received by reaching out to numerous stakeholders throughout the year and the
report is based on the disclosure guidelines of the Global Reporting Initiative
(GRI).
This year the full sustainability report will only be available in online format
(at www.sustainabilityreport.heineken.com), making communication greener, more
flexible and highly interactive. A short printed high-level summary of the
report will be available on request as of 19 April.
The sustainability section on the Company website,
www.heinekeninternational.com/sustainability, includes downloadable information
about HEINEKEN's sustainability performance and links to the 27 local market
reports. HEINEKEN encourages dialogue around sustainability issues and
encourages feedback from its stakeholders. Comments on the report may be sent
to: responsibility(at)heineken.com
Press enquiries:
Anoeska van Leeuwen
Corporate Communications Manager
Tel: +31 20 5239 355
E-mail: anoeska.vanleeuwen(at)heineken.com
John-Paul Schuirink
Financial Communications Manager
Tel: +31 20 5239 355
E-mail: john-paul.schuirink(at)heineken.com
Note to editors:
HEINEKEN is a proud, independent global brewer committed to surprise and excite
consumers with its brands and products everywhere. The brand that bears the
founder's family name - Heineken® - is available in almost every country on the
globe and is the world's most valuable international premium beer brand. The
Company's aim is to be a leading brewer in each of the markets in which it
operates and to have the world's most valuable brand portfolio. HEINEKEN wants
to win in all markets with Heineken® and with a full brand portfolio in markets
of choice. The Company is present in over 70 countries and operates more than
140 breweries with volume of 214 million hectolitres of group beer sold.
HEINEKEN is Europe's largest brewer and the world's second largest by revenue.
HEINEKEN is committed to the responsible marketing and consumption of its more
than 250 international premium, regional, local and specialty beers and ciders.
These include Amstel, Birra Moretti, Cruzcampo, Desperados, Dos Equis, Foster's,
Heineken, Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Strongbow,
Tecate, and Zywiec. Our leading joint venture brands include Cristal,
Kingfisher, Tiger and Anchor. In 2011, revenue totaled ?17.1 billion and EBIT
(beia) was ?2.7 billion. The number of people employed is around 70,000.
Heineken N.V. and Heineken Holding N.V. shares are listed on the Amsterdam stock
exchange. Prices for the ordinary shares may be accessed on Bloomberg under the
symbols HEIA NA and HEIO NA and on the Reuter Equities 2000 Service under
HEIN.AS and HEIO.AS. Most recent information is available on HEINEKEN's website:
www.theHEINEKENcompany.com.
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Source: HEINEKEN NV via Thomson Reuters ONE
[HUG#1600559]
Unternehmensinformation / Kurzprofil:
Datum: 05.04.2012 - 17:01 Uhr
Sprache: Deutsch
News-ID 132682
Anzahl Zeichen: 7106
contact information:
Town:
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Kategorie:
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