Fresh Harvest Products Initiates the Second Phase of Its Digital and Social Media Marketing Plan
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 05/02/12 -- Fresh Harvest Products, Inc. ( (OTCQB: FRHV) (PINKSHEETS: FRHV) announced today that it has moved to the second phase of its Digital Strategy and Social Media Marketing Plan. This second phase has a few distinct areas of focus: (1) building a social community on a variety of platforms, such as Facebook, Twitter and Tumblr; (2) the re-development of AC LaRocco's website ; and, (3) developing the framework of a custom mobile application.
The company has created multiple corporate accounts, including Facebook (Twitter () and Tumblr (), among others, to increase its online presence and to connect with customers to build long-term brand loyalty.
The company is redeveloping and updating its AC LaRocco website to turn it into a dynamic site that, like Fresh Harvest's new website, will provide fresh content on a regular basis, encourage engagement between users and the company, and have a back end system to provide scalability, ensure effective search engine optimization and mobile compatibility.
Lastly, the company is developing the framework of a custom mobile application.
These three areas of focus share the company's goals of building brand awareness, visibility and social engagement across multiple digital communication channels.
About Fresh Harvest Products, Inc.
Fresh Harvest Products, Inc. is a natural and organic products company in North America. Fresh Harvest participates in several natural categories, principally frozen pizza, frozen food products and snack products, with brands including Wings of Nature™, AC LaRocco™ and TeAloe. We sell our products through specialty and natural food distributors to stores, specialty supermarkets and retailers. Fresh Harvest Products, Inc. is headquartered in New York City. Additional information is available at .
Safe Harbor Statement Statements contained herein that are not based upon current or historical fact are forward-looking in nature. Such forward-looking statements reflect the Company's expectations about its future operating results, performance and opportunities that involve substantial risks and uncertainties. When used herein, the words "anticipate," "believe," "estimate," "plan," "intend" and "expect" and similar expressions, as they relate to Fresh Harvest Products, Inc., or its management, are intended to identify such forward-looking statements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, risk factors discussed in the Company's periodic reports and other filings made with the U.S. Securities and Exchange Commission, including its Annual Report for the year ending October 31, 2011 filed on Form 10-K. Except as required by law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or for any other reason.
Contact:
Michael J. Friedman
President & Chief Executive Officer
Fresh Harvest Products, Inc.
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Datum: 02.05.2012 - 18:31 Uhr
Sprache: Deutsch
News-ID 141974
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