Trulia Mobile Ads Offers First Mobile Advertising Platform for Real Estate Professionals

Trulia Mobile Ads Offers First Mobile Advertising Platform for Real Estate Professionals

ID: 142176

Agents Can Own Exclusive Ad Spots and Generate Phone Leads From Trulia's Most Engaged Home Buyers


(firmenpresse) - SAN FRANCISCO, CA -- (Marketwire) -- 05/03/12 -- Trulia.com, a leading site for home buyers, sellers, renters and , today announced Trulia Mobile Ads, the first mobile advertising platform designed to help real estate professionals reach transaction-ready buyers who are using mobile devices for their . Trulia Mobile Ads allow agents to purchase a share of display advertising space and generate phone leads from consumers using Trulia's top rated mobile applications and mobile website. Currently, Trulia Mobile Ads are available only to existing and customers. for more information about Trulia Mobile Ads.

Trulia Mobile Ads use local targeting to reach buyers as they use their mobile phones devices to explore neighborhoods and visit listings. In every ZIP code, may purchase up to five advertising spots that include a banner ad on the map page, a personalized full screen ad with lead form and the guaranteed top spot in Trulia's mobile lead generator. With Trulia Mobile Ads, consumers can directly call or email agents from the banner or full screen ad. Trulia Mobile Ads are currently displayed in Trulia's top rated iPhone and Android apps, as well as Trulia's mobile website.

"Mobile is clearly the future of the real estate shopping experience and we're excited to help agents connect with our highly engaged audience through the Trulia Mobile Ads platform," said Pete Flint, CEO and co-founder of Trulia. "Consumers using mobile devices for their home search will continue to be a major area of growth, and as a company we will continue to invest heavily in our mobile offerings. We are committed to rolling out first-of-a-kind, innovative products for agents and consumers to make the mobile home search experience amazing for everyone."

Trulia Mobile Ads Include:

The banner ad includes the agent's photo, name and phone number and appears at the top of map search page as consumers browse homes in local neighborhoods.

When clicking on a banner ad, the full screen takeover ad appears, including the agent's contact info, brokerage, a "Call Now" button and lead form.





All ad templates include large buttons and links allowing consumers to call agents from Trulia Mobile Ads with just one touch.

: Trulia Mobile Ads give agents access to the most exclusive ad spot on Trulia, in front of the most transaction-ready buyer audience. Only 5 ad spots are available per ZIP and agents can own all 5 to block out their competition.

"Our research has shown that consumers using mobile devices are 60 percent more likely to contact a ," said Georg Gerstenfeld, VP of Business Services at Trulia. "It's our goal to connect agents with buyers who are deeply engaged in their and we're excited to know that agents can now use Trulia Mobile Ads to connect with buyers while they are standing in front of a listing."

To obtain screenshots of Trulia Mobile Ads, click
To get more information about Trulia Mobile Ads, click
To access Trulia Pro on Facebook, click

gives home buyers, sellers, owners and renters the inside scoop on professionals. Trulia has unique info on the areas people want to live that can't be found anywhere else: users can learn about agents, neighborhoods, schools, and even ask the . use Trulia to connect with millions of transaction-ready buyers and sellers each month via our hyper local advertising services, social recommendations and . Trulia is headquartered in downtown San Francisco and is backed by and . Trulia and the Trulia logo are registered trademarks of Trulia, Inc.



Ken Shuman
Head of Communications

415.517.7211


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Bereitgestellt von Benutzer: MARKETWIRE
Datum: 03.05.2012 - 10:00 Uhr
Sprache: Deutsch
News-ID 142176
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