American Marketing Association Hosts May Networking Events
Events Include Luncheon Featuring Lone Star College, and New Chief Marketing Officer Panel Series
(firmenpresse) - HOUSTON, TX -- (Marketwire) -- 05/03/12 -- The , the area's leading marketing organization, announces its , "Building a Brand to Meet the Mission," presented by Laura Morris, Associate Vice Chancellor of Marketing & Communications, Lone Star College. The luncheon will be held at the Junior League of Houston on Wednesday, May 9.
How do you build a brand in an increasingly competitive market category? As the Lone Star College System has demonstrated, the key to success lies in aligning with a critical mission. In the three years after rebranding itself, the community college has increased enrollment 40%, becoming a national leader in workforce development, college completion and innovative education models. On May 9, you will learn how Laura aligned with the critical mission of her organization, and was able to build, extend and elevate the brand and reputation of Lone Star College locally, regionally and nationally as the premier community college in America.
The luncheon will be held at the Junior League of Houston, 1811 Briar Oaks Lane, on May 9 at 11:30 a.m. Register online at by Tuesday, May 8 at 11 a.m.
AMA Houston is pleased to announce the first in a new CMO panel series exclusively for members, "." We've all had internal politics to overcome, from a rebranding initiative that challenged your strategic direction to risk-taking marketing campaigns.
On Thursday, May 24, some of Houston's top Chief Marketing Officers from Bakers Botts, Houston Zoo, Waste Management and Idera will share first-hand insights into challenges they've faced, and discuss the tactics and strategies they've used to help you successfully navigate your own internal politics.
Join AMA today and register for this exclusive event! Visit for more information or to find out about AMA membership.
AMA Houston is the area's premier professional marketing organization and among the largest AMA Chapters in North America. AMA Houston provides marketers the ability to remain competitive in today's business environment through networking events, special interest groups and real-world educational programs. AMA Houston was named Chapter of the Year five times in the last eight years by AMA's international headquarters.
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Datum: 03.05.2012 - 13:00 Uhr
Sprache: Deutsch
News-ID 142345
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HOUSTON, TX
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Advertising, PR and Marketing
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