Eyeona Zeroes-In on Retailer and Customer Relationship Management; Announces Executive Appointments
Co-Founder Paul Patterson Named SVP of Corporate Development; Sheryl Hawk Joins as Vice President of Sales; Samantha Fein Appointed Vice President of Marketing
(firmenpresse) - SAN JOSE, CA -- (Marketwire) -- 05/04/12 -- Eyeona, Inc., a mobile app and website that reinforces the relationship between retailers and shoppers by enhancing the consumer buying experience while in-store, today announced a trio of executive appointments to help accelerate the company's roadmap to provide a customer loyalty solution that meets the demands of consumers, partners and retailers alike.
Paul Patterson, Founder, has been named SVP of Corporate Development and will lead Eyeona's business development efforts and product strategy. In this new role, Patterson will drive Eyeona's roadmap, ensuring strategic partnerships and product innovations meet the company's core values to both retailers and consumers. Eyeona strives to deliver more than just a money-saving website and mobile app, but a platform that creates a positive shopping experience for consumers by fostering price transparency and customer loyalty.
Retail veteran Sheryl Hawk, who joins Eyeona as Vice President of Sales, will be responsible for Eyeona's retailer and revenue growth strategy. Hawk previously served as Vice President of Sales at Nextag, leading comparative shopping service, where she led the product shopping vertical and managed sales, strategic account management, merchant marketing, syndication and account support in North America. In addition, consumer marketing executive Samantha Fein is appointed to Vice President of Marketing to continue high-impact engagement initiatives to further consumer growth and retailer awareness. Fein was a founder and managing partner at online design and marketing firm Threxy where she helped build marketing programs for numerous start-ups. Earlier in her career, Fein ran relationship marketing at Yahoo! and spearheaded loyalty and sales programs with Fortune 500 companies, including Procter & Gamble during her tenure.
"Our rapidly growing user base indicates that price transparency and customer loyalty go hand in hand, positioning Eyeona as the force driving retailers to adopt an open, experience-centric approach to customer relationship management," said Rob Levy, Founder and Chief Executive Officer. "This strategic expansion to executive team comes at a critical time as we aggressively ramp up product innovation, retailer participation and business development in order to meet market demands. I am pleased to announce these appointments as we prepare for the next phase of growth."
Patterson, Hawk and Fein will report to Rob Levy, Eyeona's Founder and Chief Executive Officer. All executive appointments are effective immediately.
To learn more about Eyeona, please visit: . To download the Eyeona app, please go to: and/or .
Eyeona is a free mobile app and website that reinforces the relationship between retailers and shoppers by enhancing the consumer buying experience while in-store. Through price adjustment awareness, Eyeona provides shoppers with continuous price transparency on items pre and post purchase. Retailers utilize Eyeona to take advantage of the latest technology innovations to build long-lasting, personalized relationships, pioneering a new wave of consumer-retailer loyalty. Eyeona is headquartered on Santana Row in San Jose, CA. For more information or to download the app, visit
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Datum: 04.05.2012 - 13:01 Uhr
Sprache: Deutsch
News-ID 142854
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