Ricoh Wins Prestigious BMA Colorado Gold Key Award for Go Beyond the Meter Marketing Campaign
B2B Customer Program Recognized for Innovation and Delivering Results for the Utilities Industry
(firmenpresse) - BOULDER, CO -- (Marketwire) -- 05/07/12 -- (Ricoh), a leading provider of digital output solutions, today announced that it has been named a winner of the 2012 , which celebrates innovative, strategic marketing campaigns that produce real-world results. Ricoh was honored for its Go Beyond the Meter Campaign, which expanded the company's reach into the utilities market by increasing brand awareness, building industry relationships, attracting new customers with industry-first solutions, which ultimately resulted in multi-million dollars in technology investment.
After successfully working with the (LADWP) to provide an industry-leading, comprehensive solution, Ricoh marketed their expanded solution set more widely throughout the rapidly changing utilities industry. To do so, they developed the Go Beyond the Meter Campaign, a six-month long outreach and awareness building process that culminated in a multi-day utility industry event at Ricoh's offices in Boulder, Colorado.
Ricoh launched an integrated multi-touch marketing campaign to bring together a select group of utility companies, industry analysts, educators and industry luminaries to facilitate a peer-to-peer discussion that was beneficial to all participants. Topics of discussion included customer engagement, regulation, smart grid implications, customer analytics and others.
This strategic, comprehensive plan built consistent momentum leading up to the event and included a wide range of tactics such as strategic placement of articles in trade publications, a social media campaign that zeroed in on social media channels used by utility industry leaders, online content creation including blog posts, videos and a micro-site, and the creation of an event specific magazine, which contained relevant content from a variety of industry-recognized sources.
As a result, the event was attended by dozens of international utility companies, and yielded increased social media engagement with new targets, produced several thought leadership pieces, event calendar listings, banner ads, and sponsorships. The sales and marketing teams secured multi-million dollars in revenue, which can be directly attributed to the campaign. Further, thanks to the participation of attendees, Ricoh analytical experts created yet another industry-first: Customer Marketing Suite for Utility Companies, an offering of behavior-based predictive models designed to optimize marketing budgets and improve how utility companies communicate with their customers.
"The Go Beyond the Meter Campaign was a great example of marketing at its most interesting, its most relevant, and its most effective form," said Sandra Zoratti, vice president of marketing, executive briefings and education, Ricoh."The multi-day event received impressive feedback from our attendees. And what we found even more valuable was that the event promoted a deeper engagement with the utilities industry that translated directly into mutually-beneficial relationships. We're honored to receive the Gold Key award for our efforts."
Ricoh is a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group operates in more than 200 countries and regions. In the financial year ending March 2011, Ricoh Group had worldwide sales of 1,903 billion yen (approx. 23 billion USD).
The majority of the company's revenue comes from products, solutions and services that improve the interaction between people and information. Ricoh also produces award-winning digital cameras and specialized industrial products. It is known for the quality of its technology, the exceptional standard of its customer service and sustainability initiatives.
Under its corporate tagline, imagine.change., Ricoh helps companies transform the way they work and harness the collective imagination of their employees.
For further information, please visit
The Business Marketing Association (BMA) is a national organization that unites professionals who specialize in business-to-business marketing and communications. The Colorado Chapter has more than 550 members and one of the largest and strongest chapters in the country. The BMA Gold Key Awards is Colorado's most prestigious competition dedicated solely to business-to-business marketing. For more information, visit
© 2012 Ricoh Americas Corporation. All rights reserved. All referenced product names are the trademarks of their respective companies.
Tracey Sheehy
Breakaway Communications for Ricoh Production Print Solutions
(212) 616-6003
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Datum: 07.05.2012 - 13:00 Uhr
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