DGAP-News: Optimizer International Group, Inc.: Optimizer International Group identifies the overall A2P SMS Market Size in Asia, launches core infrastructure to capitalize on the Asia Opportunity.
(firmenpresse) - DGAP-News: Optimizer International Group, Inc. / Key word(s):
Miscellaneous
Optimizer International Group, Inc.: Optimizer International Group
identifies the overall A2P SMS Market Size in Asia, launches core
infrastructure to capitalize on the Asia Opportunity.
08.05.2012 / 10:35
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Optimizer International Group identifies the overall A2P SMS Market Size in
Asia, launches core infrastructure to capitalize on the Asia Opportunity.
According to a new report published by Transparency Market Research
'(Premium Messaging Market - A2P SMS Market, P2A SMS Market: Global
Analysis, Trends, Size and Forecast (2007 - 2017)'. The global premium
messaging market volume was 165.9 billion in 2011 and is estimated to be
236.9 billion in 2012 and further expected to reach to 1,134.2 billion in
2017 at an estimated CAGR of 36.8% from 2012 to 2017.
Within the Premium messaging segment, Application to Person (A2P) SMS will
account for 137 billion messages in 2012. APAC taking up 67% of that volume
pushing nearly 92 billion messages. According to the report's forecast,
APAC will send 438 billion A2P messages in 2017, a 26.7% CAGR over the next
5 years.
A2P messaging - defined as those messages which are sent to or from an
application - has a wide variety of use-cases. These include financial
services, advertising, marketing, business administration, ticketing,
television voting and any other service where information needs to be sent
to, or received from a large number of users in text form.
However, does the advent of Mobile Apps and the transition of instant
messaging apps from the desktop to the mobile device somehow reduce the
value added nature of SMS?
Juniper's Mobile Messaging Report author Daniel Ashdown argues: 'While SMS
is one of the oldest value-added services, it has an enduring appeal for a
number of reasons. In terms of text communication it is unrivaled on the
mobile device in its ubiquity - virtually every handset in the world can
send and receive it. This makes it extremely appealing for brands who want
to enable communication with their customers, as unlike other messaging
mediums, they know it will reach almost its entire intended audience.'
'The transition of desktop IM apps over to mobile devices may have caused a
slight decline in the Person-to-Person segment of SMS however, for or an
application communicating with the end user, SMS is by far the most
effective method of reaching a mass audience. Besides being highly cost
effective, the reach of SMS is not tied to whether or not the user has
access to data services or if the user has any specific device type. Every
device has SMS capabilities and in many markets, local telcos have highly
attractive SMS packages making it nearly free for the end users to reply to
SMS sent by an application ', says Manas Kumar, CEO of Optimizer.
With 5.9 billion mobile subscribers in the world (that's 87 percent of the
world population) 8 trillion text messages were sent in 2011 including both
A2P and P2P SMS but A2P - (application to person) SMS is expected to
overtake P2P (person to person) SMS in 2016.
On the back of such promising statistical numbers validating the demand and
consistent growth for A2P SMS services, Optimizer is rolling out core
infrastructure in key Asian markets for its SMS Marketing platform, Texta
expecting a launch in Q2.
About Optimizer: Optimizer HQ is a fast paced 'innovation factory' that
develops and delivers internet based software products for small businesses
around the world on a 'pay-as-you-go' business model. Optimizer products
are 100% web based with nothing to download and businesses only pay a
simple monthly charge to use the software. Its popular technologies include
email marketing, SMS marketing, customer relationship management, search
engine optimization, email list management; location based services and
associated consulting services.
About Texta: Texta is a web based SMS marketing application offering
powerful SMS automation features. The application is 100% free to use and
businesses simply pay for the SMS messages they send. There are no monthly
costs, no contracts and pre-paid credits don't ever expire. Using Texta you
can easily send automated birthday greetings, SMS promotions, SMS coupons,
Event RSVP campaigns, SMS autoresponders and much more.
End of Corporate News
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168567 08.05.2012
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Unternehmensinformation / Kurzprofil:
Datum: 08.05.2012 - 10:35 Uhr
Sprache: Deutsch
News-ID 143601
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Kategorie:
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