Striiv Smart Pedometer With Activity Motivation System Now Available at 24 Hour Fitness

Striiv Smart Pedometer With Activity Motivation System Now Available at 24 Hour Fitness

ID: 143823

Fitness Leader Offers Innovative Product from Striiv to Encourage Physical Activity Around the Clock


(firmenpresse) - REDWOOD CITY, CA -- (Marketwire) -- 05/08/12 -- Today, Striiv announces a partnership with fitness club industry leader 24 Hour Fitness, making its new Smart Pedometer with Activity Motivation System available at more than 100 - 24 Hour Fitness® club locations nationwide and on . The small, touchscreen device is always on to accurately track steps, distance, calories, stairs and minutes of activity throughout the day. Its intuitive Activity Motivation System keeps people moving even after they have left the gym!

"We know it is important to reverse the impact of the increasingly sedentary American lifestyle, and encourage people to take advantage of opportunities to move more throughout the day," said David Wang, CEO and co-founder of Striiv. "With Striiv, 24 Hour Fitness members can challenge themselves with even more activity whether they are at or away from the gym."

The Striiv Smart Pedometer also includes Striiv Connected, a brand new built-in social component that lets users compete in activity-based challenges with friends and family. They can even race for real life prizes, like household chores or a cup of coffee.

The suite of motivational features on the Striiv Smart Pedometer includes:

-- Step or stair-based competitions which let people compete with friends and family and bet energy or real life prizes

Through a partnership with GlobalGiving, every step taken with Striiv counts toward a donation to charity -- at no cost to the user

Unlike traditional time-based social games, Striiv's games are activity-based. In the MyLand game the more you move, the more your enchanted island flourishes. Every step earns energy which can be used to grow plants, build structures, and attract new creatures

-- Beating friends' or family members' stats (like daily average and personal record for steps, stairs or minutes of activity) earns bonus points and a trophy for that day

-- Users can connect to a computer to view steps, stairs, calories burned, and donations made. Each time Striiv is connected to a computer, the latest activity information is stored, and people get a daily prize, such as a free Mystery Box to use in Myland!





Striiv motivates everyday people with busy lives to take control of their health by tapping into the single most accessible activity most people can do to lose weight, prevent heart disease, diabetes, stroke and more: walking. Striiv transforms any activity into an opportunity to get fit, give back, and have fun -- even for people who are already active. On average, Striiv users are:

Walking per day

Logging per day

Averaging every day

Even after 12 weeks, the majority of users check in on their Striiv every day, monitoring their activity dozens of times.

"At 24 Hour Fitness, we know that maintaining an active and healthy lifestyle is key to any successful fitness regimen," said Bill Quinn, senior vice president of merchandising, 24 Hour Fitness. "Striiv encourages its users to move more throughout the day, whether you're at the gym, at home or on the go. We are pleased to offer our customers a product that can motivate them to stay active beyond the four walls of their 24 Hour Fitness clubs."

24 Hour Fitness will also carry the Striiv Smart Pedometer with Premium accessory package. Great for on-the-go individuals. The package includes one armband, three carabineers (silver, purple, green), three Striiv skins in turquoise, green, and purple; three quick release key chains, and one belt clip.

The Striiv Smart Pedometer is now available for $99.95 at 24 Hour Fitness® clubs and at . The Striiv Smart Pedometer with Premium accessory package can be purchased for $149.95.

Striiv is also sold at Best Buy, BestBuy.com, HSN, HSN.com, Amazon, and striiv.com.

Based in Redwood City, Striiv is comprised of a team of world-class game designers, artists, and cutting-edge technologists. Founded in 2010, the company is focused on integrating seamless gaming mechanics across everyday life activities and experiences, especially those that need an infusion of fun to motivate and inspire, like exercise. Striiv aims to start a movement around movement by making activity an integrated part of everyday life.

For more information about Striiv visit . Find Striiv on YouTube, Facebook () or follow on Twitter (at)Striiv.

Headquartered in San Ramon, Calif., 24 Hour Fitness is a leading health club industry pioneer, serving nearly four million members in more than 400 clubs across the U.S. Since the first club opened in 1979, the company has been dedicated to helping members change their lives and reach their individual fitness goals. With convenient club locations, personal training services, innovative group exercise classes and a variety of strength, cardio and functional training equipment -- 24 Hour Fitness offers fitness solutions for everyone.

Through its support of the United States Olympic Committee and many U.S. National Governing Bodies (NGBs) of sport, 24 Hour Fitness is one of the largest supporters of amateur athletics in the country and will serve as the Official Fitness Center Sponsor of the 2012 U.S. Olympic and Paralympic Teams. The company is committed to being a good neighbor in its communities via charitable and in-kind donations to groups focused on both helping Americans get healthy and improving youth fitness. The company's national accreditation from the Better Business Bureau, which includes A+ ratings for all club locations across the U.S., demonstrates the organization's ongoing commitment to member satisfaction. Please call 1-800-224-0240 or visit 24hourfitness.com for more information and to find the club nearest you.



Martha Shaughnessy

415.593.2022

Katie Carlson

415.593.1400


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Bereitgestellt von Benutzer: MARKETWIRE
Datum: 08.05.2012 - 13:00 Uhr
Sprache: Deutsch
News-ID 143823
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REDWOOD CITY, CA



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Personal Care & Fitness



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