Paradise Road Car Care Lands Strategic Investment From Detailing Tools Leader Hopkins
Surf City Garage Spin-Off to Focus on "Car Care For Everyone": Premium Products at Mid-Market Prices for the Everyday Driver
(firmenpresse) - HUNTINGTON BEACH, CA -- (Marketwire) -- 05/08/12 -- Paradise Road LLC, a Surf City Garage spin-off exclusively focused on providing premium-quality "Car Care For Everyone" at mid-market prices, today announced it has received a significant strategic investment from Hopkins Manufacturing Corporation, the market leader in vehicle cleaning tools and accessories. Hopkins will leverage its massive global distribution network to assist Paradise Road in rolling out its entire line of car care products to major retailers and auto parts stores over the next year.
Newly appointed Paradise Road President Lou Basenese, a 35-year veteran of the automotive aftermarket chemical industry, and a former CEO of Meguiar's, Inc., commented, "The automotive appearance category planogram is filled with hundreds of products and brands, yet every year it becomes more confusing for the typical car owner to make sense of this 'wall of confusion.' At Paradise Road, we're about to change that by radically simplifying car care and making it easy, straightforward and fun for every driver out there. Our distinctive packaging, clear, non-technical messaging, and premium product quality will help car owners retain and even increase their vehicle's resale value, all while keeping it looking great inside and out."
Surf City Garage Founder & CEO Tim Miller said, "The chemical appearance category is due for a shake-up. We started that with Surf City Garage, and today we're the industry leader in super-premium Enthusiast Grade® detailing products for the experienced automotive hobbyist. Now, we're taking it to the next level with Paradise Road by offering real Car Care For Everyone™. But it's not just about product -- it's also about leadership, and I can't think of anyone more qualified and road-tested than Lou Basenese to make Paradise Road a true superstar brand in car care."
Brad Kraft, president and CEO of Hopkins, noted the strategic importance of Hopkins' investment: "As the industry leader in detailing tools, it was logical for Hopkins to expand our focus to include detailing products. Paradise Road has the vision and the quality for us to quickly gain market share in this key, complementary segment."
Paradise Road, LLC, based in Huntington Beach, California, develops and manufactures appearance chemical products distinguished by their packaging, non-technical labels, ease-of-use, and pricing and quality appeal to the typical car owner. Paradise Road is a joint venture of SCG Brands, the parent company of Surf City Garage, and Hopkins Manufacturing Corporation. For more information, visit .
Surf City Garage, based in Huntington Beach, California, is the fastest growing detailing product company on the planet and the only one that maintains its own restoration shop and collection of more than 100 vintage muscle cars. Made by enthusiasts for enthusiasts™, Surf City Garage Enthusiast Grade® detailing products are recognized as the best products money can buy and are sold at leading retailers worldwide. For more information, visit .
Hopkins, based in Emporia, Kansas, is a recognized leader in developing innovative cleaning products that are sold under the Carrand™ everyday cleaning and premium AutoSpa™ brands, found in most automotive aftermarket and mass merchant retailers. For more information, visit .
CONTACT: Paradise Road LLC
Steven Mason
Tel: 714-894-1779
CONTACT:
Surf City Garage
Steven Mason
Tel: 714-894-1707
CONTACT:
Hopkins Manufacturing Corporation
Brandon Dexter
Tel: 620-340-8496
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Datum: 08.05.2012 - 13:00 Uhr
Sprache: Deutsch
News-ID 143845
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contact information:
Town:
HUNTINGTON BEACH, CA
Kategorie:
Land Vehicles
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