World Premiere: Video Advertising in the iPad Browser
MovingIMAGE24 Introduces Video Ads to Apple Devices -- With No Need for an App
(firmenpresse) - BERLIN -- (Marketwire) -- 05/08/12 --
Video advertising is most readily accepted when featured on mobile devices. 94 percent of tablet and smartphone users watch videos in their entirety, according to a study conducted by Adobe. Until now, however, the market of iPad and iPhone users remained untapped, as these devices would only play video ads in separate apps. Video ads incorporated into a website were not played by the browser on the Apple devices due to technical obstacles that block their transmission.
VideoManager 6 is now making it possible for videos to also be monetised on Apple's devices with HTML5 technology. The cloud solution automatically recognises the device being used and delivers video ads in the right format within the video stream in real time. In the case of the iPad and iPhone, this is in the HTML5 player.
"For a long time, iOS devices were an ad-free zone when it came to videos. With VideoManager 6, valuable video content can now also be easily marketed via Apple devices, which are very widely used. Publishers can therefore now get even more revenue out of their videos," says Dr. Rainer Zugehör, Managing Director of MovingIMAGE24.
The following link will provide an example of an online video featuring a pre-roll that also runs on iPad or iPhone:
The Online Channel Horizont TV already uses VideoManager 6 to incorporate video ads as pre-rolls into a number of its videos:
MovingIMAGE24 GmbH specialises in online video and video cloud solutions. The company, with headquarters in Berlin, provides a cloud-based solution VideoManager 6 for the professional management, editing and publishing of online videos. An interface enables VideoManager to be integrated smoothly into existing Content Management Systems. The multiple award-winning solution is currently used by approximately 500 clients, among them well-known companies such as BMW, DekaBank or Stiftung Warentest.
MovingIMAGE24 GmbH
Max Rudolph
Tel +49 (0)30 / 330 9660 68
Mail
markengold PR
Christian Schindler and Christof Wisniewski
Tel +49 (0)30 / 21915960
Mail
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Datum: 08.05.2012 - 15:00 Uhr
Sprache: Deutsch
News-ID 143993
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BERLIN
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Internet
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"World Premiere: Video Advertising in the iPad Browser"
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