Reputation Changer Offers Privacy Protection in Era of Sexting Scandals
A New iPhone App Claims to Help Individuals Combat the Perils of "Sexting" and the Online Defamation That Often Ensues, but Members of the Reputation Management Industry Say That, Ultimately, the Best Bet for Those Seeking to Protect Their Privacy Is to Enlist a Company Like Reputation Changer
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 05/10/12 -- Celebrity scandals are a dime a dozen, but in recent months, many of the most prominent ones have arisen from the act known as "sexting." Indeed, taking racy self-photos with a smart phone, then sending them to a loved one, has ultimately resulted in humiliation for many celebrities, as these images have been commandeered and made public. In some cases, these breaches of privacy are merely embarrassing, but in other cases, they are career-ending, damaging a reputation forever. A new iPhone app has been to help individuals avoid the perils of sexting -- but ultimately, this technology pales in comparison to the range of services rendered by companies like Reputation Changer.
The app in question is called Snapchat, and its purpose is largely to help users text private photos to one another with a greater level of security. The user can select privacy settings, ultimately making the photo available only for a set, secured span of time. According to some members of the reputation defense industry, this app might provide some hurdles for potential hackers, but it does not provide complete security.
"Technology like this is certainly a step in the right direction, and a good effort toward offering a greater sense of security to smart phone users," says Mark Reffert, the Senior Strategist of Reputation Changer. "Ultimately, though, the methods used by these hackers tend to advance just as quickly as the security technology does. For those seeking to protect their privacy, this app is useful, but not a failsafe."
For some, of course, privacy has already been breached, and an app like Snapchat does little good at all. "Once a damaging photo has made its way onto the Internet, there is no reeling it back in," Reffert confirms. "Just because the image cannot be taken back does not mean the damage cannot be significantly mitigated, though. That's where the services of Reputation Changer come in handy."
Indeed, Reffert notes that Reputation Changer's services are largely centered on clearing negative search listings from Google, Yahoo, and Bing. These services include image clearing plans, he says. "If there is an incriminating photo of you on Google, you may not be able to have it removed, but you can at the very least suppress it," Reffert notes. can ensure that the offending image is pushed off the first page of Google search results, where it becomes what Reffert calls "virtually non-existent."
"The way it works is that Reputation Changer will push offensive content, including images, off the first page of Google, making sure it winds up on the second or third or fourth page," he notes. "Statistics have shown, over and over again, that very few online users ever move past the first page of search engine results. When we push an image off the first page, then, it becomes something that is really never going to be seen by anyone."
Reputation Changer's image suppression methods are largely proprietary, but Reffert says the company does create custom images on behalf of their clients. "We'll work with the client to get some images that he or she is comfortable with. We take those images, that the client does not mind people seeing, and we flood Google with them," he says. "We couple the custom images with top-notch SEO, ensuring the images rank well on the search engines."
Image suppression is only one of many services that Reputation Changer offers to clients seeking to defend their online privacy. Reffert notes that his reputation management firm also provides what he calls "identity protection" services. "We have effective means for protecting police officers, lawyers, and judges whose personal information makes it onto the Web," he notes. "We can help them regain their privacy, and their peace of mind."
Reputation Changer has provided these services for prominent public figures, including elected officials. The company also provides reputation management services to businesses of all sizes.
ABOUT:
Founded in 2009 by a team of online marketing and sales professionals, Reputation Changer is one of the premier providers of online reputation management. The company works 24/7 to provide comprehensive reputation management strategies to its clients, which have included politicians, public figures, Fortune 500 companies, and more. Reputation Changer owns several media outlets, and is known for its innovation in positive SEO techniques, social media implementation, and other strategies. The company is also unique for the custom, individualized process it takes for every client and every campaign.
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Datum: 10.05.2012 - 10:00 Uhr
Sprache: Deutsch
News-ID 144869
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