Winners of the 2012 Bulldog Awards for Excellence in Media and Publicity Campaigns Have Been Announced
(firmenpresse) - OAKLAND, CA -- (Marketwire) -- 05/10/12 -- More than 100 winners of the 2012 Bulldog Awards for Excellence in Media and Publicity Campaigns were announced Monday by Bulldog Reporter. Winners enter a pantheon of exemplary communications practitioners, and their campaigns will be summarized in the Bulldog Media Relations Awards Hall of Fame magazine, which is to be published on May 31, 2012.
Winners were chosen exclusively by working journalists from hundreds of entries representing the very best strategic and tactical prowess that PR/corporate communications has to offer. Campaigns were judged by a team of working journalists, who assessed them on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on their creativity, command of media and technology, and tenacity.
This year's was awarded to Hanna Lee Communications for Campari's "Year of the Negroni" campaign, which highlighted and rejuvenated a classic cocktail using the client's aperitif.
Judges awarded this campaign two Gold Awards -- for Best Online Newsroom - Business/Consumer, and PR Innovation of the Year -- plus a Silver Award for Best Use of Personality/Celebrity. "This campaign won three Bulldog Media Relations Awards -- an extraordinary achievement by any measure. But it's no surprise when you consider the strategic brilliance and the superb tactical implementation the agency demonstrated on behalf of Campari," observed Bulldog Reporter publisher James Sinkinson. "The campaign is a picture-perfect example of the best PR can be -- great for the product, great for the media, and great for consumers."
Bulldog Reporter publishes the Daily 'Dog online trade journal, the PR/communication industry's largest circulation publication, and is the industry's premier provider of professional development events and materials.
Other 2012 Bulldog Award Winners were:
Hanna Lee Communications
FOR
Campari's "Year of the Negroni"
Gold
Media Connect
FOR
Henry Winkler National Media Tour
Silver
Zapwater Communications
FOR
Flower Power
Bronze
Lee Runchey
FOR
Diane vs Goliath
Gold
Bateman Group
FOR
Bateman-Recyclebank Gamification Goes Green
Silver
Kitchen Public Relations, LLC
FOR
ThinkEco - It's Not Easy Being Green-Tech
Bronze
American Airlines And Weber Shandwick
FOR
AA Reduces Its Carbon Footprint
Gold
Richard Ramlall, Chief Communication Officer
FOR
PTGi: Integrated PR/IR Campaign
Gold
Trainer Communications
FOR
Broadcast TV Helps Resurrect Intelleflex.
Silver
Padilla Speer Beardsley
FOR
Memorex? It's Back & Streaming Live
Bronze
Porter Novelli
FOR
Coming Home With the Fugees
Gold
San Diego Gas & Electric
FOR
Pacific Southwest Event
Silver
Ogilvy Public Relations
FOR
Mexico Tourism Board's Fighting Fire with Fire:
Resetting the Media Dialogue for Mexico
Bronze
Con Edison of New York
FOR
Con Edison's Response to Hurricane Irene
Honorable Mention
Pfizer
FOR
Simply Preposterous
Gold
RF|Binder and Dunkin' Donuts
FOR
America Runs on Dunkin'
Silver
RED PR
FOR
Branding & Defining CND Shellac Power Polish
Bronze
Zapwater Communications
FOR
The TieBar.com
Gold
Pascale Communications
FOR
Prevent Blindness America - Most Beautiful Eyes
Silver
Ron Sachs Communications
FOR
Walk in My Shoes
Bronze
Lambert, Edwards & Associates
FOR
Movers for Moms
Gold
RF|Binder and Dunkin' Donuts
FOR
America Runs on Dunkin'
Silver
Hunter Public Relations
FOR
Apple & Eve Seeding The Arts:
The Fruitables School Music Mash-Up 2
Bronze
Fresh Ideas Group
FOR
Powering up the Salad Category
Gold
Alpaytac Marketing Communications/PR
FOR
Top Media Coverage for Protection 1,
the Second-Largest Electronic Security Company in the U.S.
Silver
American Airlines and Weber Shandwick
FOR
AA Charts Future Largest Order
Bronze
Kitchen Public Relations, LLC
FOR
Young America - A Sampling of Success
Gold
Zapwater Communications
FOR
Topshop Invades Windy City
Silver
Hunter Public Relations
FOR
Drops of Good: The Maxwell House Community Project
Bronze
Bateman Group
FOR
Bateman-Recyclebank Gamification Goes Green
Gold
Pfizer
FOR
Pfizer_Global War on Counterfeits
Silver
RF|Binder
FOR
BAND-AID® Brand Rescues Fashion Emergencies
Bronze
Berman & Company
FOR
Unintended Consequences of Reusable Bags
Honorable Mention
Coyne PR
FOR
Banfield Pet Hospital Reveals The State of Pet Health
Gold
Huntington Bank
FOR
Huntington Auto Finance
Silver
JCPR
FOR
Rebuilding After 9/11
Bronze
OppenheimerFunds and CJP Communications
FOR
Globalize Your Thinking
Gold
Hunter Public Relations
FOR
Apple & Eve Seeding The Arts:
The Fruitables School Music Mash-Up 2
Silver
Gatorade / Fuse
FOR
Go All Day Digital
Bronze
Pfizer
FOR
Introducing the New Pfizer
Gold
Euro RSCG Worldwide PR
FOR
The French Will Never Forget 9/11
Silver
Ogilvy Public Relations
FOR
Nestlé's Share the Joy of Reading Program -
Putting a Spotlight on Reading
Silver
WORKHOUSE
FOR
Occupy Wall Street: The Revolution Will Be Editorialized
Bronze
Euro RSCG Worldwide PR
FOR
Urban Zen: Hope, Help and Rebuild Haiti
Gold
Mullen
FOR
The Day Baby was Born by Tommee Tippee
Silver
Padilla Speer Beardsley
FOR
Memorex? It's Back & Streaming Live
Bronze
M Booth on behalf of The Hershey Company
FOR
Reese's Minis: The Next Big Little Thing
Gold
MWW Group
FOR
Museum of Mathematics Ramps Up the Birth of MoMath
Silver
Ogilvy Public Relations
FOR
Mexico Tourism Board's Getting Consumers Back to the Beach -
Mexico Launches Rebranding Campaign to Restore Image
Bronze
National Fire Protection Ass'n/CooperKatz & company, inc.
FOR
Sparky the Fire Dog turns 60
Gold
Lambert, Edwards, & Associates
FOR
(SNAK) A Better-for-You-SNAK
Silver
Ogilvy Public Relations Worldwide
FOR
MaggieMoo's "Sundae Stimulus" Tax Day Program
Bronze
GolinHarris
FOR
A Launch Fit for a Queen
Gold
Hanna Lee Communications
FOR
Campari's "Year of the Negroni"
Silver
Business Wire
FOR
P&G Corporate Online Newsroom
Gold
Hunter Public Relations
FOR
KRAFT Macaroni and Cheese Hires Man With a Golden Voice
Silver
Hanna Lee Communications
FOR
Campari's "Year of the Negroni"
Bronze
Media Connect
FOR
Henry Winkler National Media Tour
Honorable Mention
Porter Novelli
FOR
Monster 'Cool Jobs' with Mario Batali
Gold
Hanna Lee Communications
FOR
Campari's "Year of the Negroni"
Silver
Mullen
FOR
The Day Baby was Born by Tommee Tippee
Bronze
Pfizer
FOR
Executive Meet the Press Program
Gold
Pfizer
FOR
Simply Preposterous
Silver
The Aerospace Corporation
FOR
UARS Reentry
Bronze
Trainer Communications
FOR
Zazzle: "Winning!" With a Stellar Rapid Response Program
Gold
InkHouse
FOR
Captivate Office Pulse
Silver
Berman & Company
FOR
Affordable Care Act
Bronze
Berman & Company
FOR
Unintended Consequences of Reusable Bags
Gold
Zapwater Communications
FOR
Topshop Invades Windy City
Silver
Euro RSCG Worldwide PR
FOR
The French Will Never Forget 9/11
Bronze
RF|Binder
FOR
BAND-AID® Brand Rescues Fashion Emergencies
Gold
Mullen
FOR
The Day Baby was Born by Tommee Tippee
Silver
Ogilvy Public Relations
FOR
Mexico Tourism Board's Fighting Fire with Fire:
Resetting the Media Dialogue for Mexico
Bronze
Mullen
FOR
riceworks "Tastes Evil, but Isn't"
Gold
Domo
FOR
Introducing Domo
Silver
Kitchen Public Relations, LLC
FOR
ThinkEco - It's Not Easy Being Green-Tech
Bronze
SHIFT Communications
FOR
Designating Bunchball as the Leader in Gamification
Gold
Ogilvy Public Relations
FOR
Blurb's Bringing Your Story to Life
Silver
Ogilvy Public Relations
FOR
Minding Your Mobile Manners
Bronze
Padilla Speer Beardsley
FOR
Memorex? It's Back & Streaming Live
Gold
Ogilvy Public Relations
FOR
Mexico Tourism Board's Getting Consumers Back to Beach - Mexico Launches Rebranding Campaign to Restore Image
Silver
Zapwater Communications
FOR
Andy Biggs Photo Safaris on Today
Bronze
Murphy O'Brien Public Relations
FOR
Nicaragua for Mainstream Travelers
Honorable Mention
Affinia Hotels and Quinn & Co. Public Relations
FOR
Travelers Crave Outdoor Space
Honorable Mention
Hilton Hotels & Resorts
FOR
Hilton Huanying
Gold
Porter Novelli
FOR
Mental Health Mobile
Silver
Coyne PR
FOR
Babycenter.com's What's in a Name?
Gold
Euro RSCG Worldwide PR
FOR
The French Will Never Forget 9/11
Silver
SHIFT Communications
FOR
Appirio's Taco Truck for Employment
Bronze
MWW Group
FOR
Bridging the Educational Challenges of Tomorrow
Through Entrepreneurship Education
Honorable Mention
Zapwater Communications
FOR
Andy Biggs Photo Safaris on Today
Gold
Domo
FOR
Introducing Domo
Silver
Media Connect
FOR
Henry Winkler National Media Tour
Gold
Zapwater Communications
FOR
The TieBar.com
Silver
Makovsky + Company
FOR
PixelOptics: Unveiling a New Category in Consumer Electronics
Bronze
Spring O'Brien
FOR
Launch of Insight Cuba Tours
Gold
Berman & Company
FOR
The New Prohibition.com
Contact:
Jacques Gautreaux
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Unternehmensinformation / Kurzprofil:
Datum: 10.05.2012 - 19:47 Uhr
Sprache: Deutsch
News-ID 145313
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contact information:
Town:
OAKLAND, CA
Kategorie:
Advertising, PR and Marketing
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