Chango Continues Industry Integration by Adding 5 Tag Partners to Custom Platform
Chango Continues to Build Bridges Across the Tech Media Landscape by Integrating TagMan, BrightTag, Tealium, IBM Core Metrics and Site Tagger to Its Marketing Platform
(firmenpresse) - NEW YORK, NEW YORK -- (Marketwire) -- 05/14/12 -- Chango, a digital marketing platform for advertisers has joined forces with 5 tag partners to make pixel integration easier for its advertisers. The use of pixels is a requirement for many forms of digital marketing such as , but remains a challenge for most advertisers due to site load concerns or simple resourcing problems.
The move provides the easiest way for Chango's clients, including , to get started with search retargeting and other solutions.
"Chango has partnered with these tag partners as part of continued integration throughout the industry. We believe in providing great service and making things easy for our clients." says Chris Sukornyk, Chango's CEO. "Partnering with adds particular benefit for Chango's UK expansion."
Nancy Marzouk, Chief Revenue Officer of TagMan sees the benefits of such integration: "This partnership continues to solidify our aim to make implementation for clients as seamless as possible. We look to work with leading vendors in major verticals and working with Chango as a leading technology for search retargeting is at the forefront of this."
For Chango there are also benefits in being able to access each partner's client base, 'and we already have several large retailers live through the BrightTag platform" Sukornyk adds.
"Chango recognized the benefits of being integrated with the ONE platform and was among the first wave of companies to join our partner program," said Scott Grossman, senior vice president of business development for BrightTag. "By taking advantage of BrightTag's unique Server-Direct technology, Chango prevents data loss which can occur with traditional tag delivery methods and provides a seamless site experience through the cloud. BrightTag clients interested in search retargeting can instantly activate Chango from within the BrightTag platform."
"Chango is an innovator in and a key solution for any digital marketer looking to increase search marketing performance," said Erik Bratt, Vice President of Marketing for "We are pleased to have them as one of our many turnkey vendor integrations. Deploying and managing the Chango tag has never been easier."
Chango will continue to bring diverse companies together from all parts of the industry in a way that benefits major advertisers looking to prospect for new customers with search retargeting and other media tactics. The move follows Chango's into the platform, providing a brand safe advertising environment.
To become a Chango partner, contact , or to discuss your advertising needs.
ABOUT CHANGO:
Chango is a real-time media platform for advertisers. We deliver unprecedented results through our attention to outstanding client service and our revolutionary technology platform. We provide the industry's most advanced search retargeting platform, delivering outstanding results by serving display ads to in-market customers based on their recent search activity. Founded by repeat entrepreneurs, Chango has offices in New York, San Francisco, Toronto and London. Chango is funded by investors including Rho, iNovia Capital, Metamorphic Venture and Extreme Venture Partners.
Visit or follow (at)chango for more information.
Contacts:
Chango Inc.
Ben Plomion
Director, Marketing & Partnerships
C: 203 585 4879
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Datum: 14.05.2012 - 13:30 Uhr
Sprache: Deutsch
News-ID 146042
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