Experian QAS Launches a Real-Time Data Enhancement Product
Prospect IQ(SM) Delivers Individualized Consumer Insight at the Point of Contact
(firmenpresse) - BOSTON, MA -- (Marketwire) -- 05/15/12 -- Experian® QAS®, a part of Experian Marketing Services and a leading provider of software and services, today launched Prospect IQ(SM), a product that enables organizations to gain a deeper understanding of their consumers by allowing them to leverage Experian ConsumerView(SM) data and make effective business decisions in real time.
Prospect IQ delivers individualized consumer insight at the point of contact, allowing businesses to prioritize high-value prospects and ensure rapid follow-up and effective offer strategies. Organizations are able to turn more visitors into customers through intelligent, informed interactions that capitalize on consumer interest quickly and effectively. This approach results in stronger return on marketing spend, as well as increased profitability.
"We are excited to add to our core set of data quality tools," said Thomas Schutz, senior vice president, general manager of Experian QAS. "We have always helped companies to save money and improve customer experience with accurate . Now, with Prospect IQ, we can enrich this data in real time, enabling dynamic, customized offers that significantly impact the bottom line."
The new service is completely hosted and does not require any installation or data updates. For more information, please visit .
Experian QAS is an address data quality software pioneer. The company's products capture, validate, cleanse, standardize and enrich customer contact information. Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian QAS provides data validation software and services to more than 10,000 clients worldwide in retail, education, healthcare, insurance, finance, government and other sectors. For more information, visit .
Experian Marketing Services delivers best-in-breed customer data and insight, digital-marketing technologies and data management services into multiple regions around the globe. By helping marketers more effectively target and engage their best customers with meaningful communications across both traditional and digital media, Experian Marketing Services enables organizations to encourage brand advocacy while creating measurable return on marketing investment. For more information, please visit .
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
For more information, visit .
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.
Erin Haselkorn
Experian QAS Public Relations
1 617 385 6700
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Datum: 15.05.2012 - 13:30 Uhr
Sprache: Deutsch
News-ID 146662
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