Clinical CRO ICRC-Weyer Chooses Quadratek Connect For Social Media Management

The UK-based provider of social media management services, Quadratek Connect Ltd., has been chosen by ICRC-Weyer GmbH as the German CRO’s preferred partner for online content marketing and social media management. This additional partnership enables Quadratek to strengthen its position within the clinical research industry.

(firmenpresse) - Quadratek Connect Ltd. has recently been selected by the German clinical contract research organisation (CRO), ICRC-Weyer GmbH, as their preferred partner for online content marketing and social media management. Quadratek will support ICRC-Weyer in maintaining their presence on the Internet, including the monitoring of all profile activities on the large social media networks. With this additional client, the UK-based provider of social media management services is able to strengthen its position within the life sciences industry.

With ICRC-Weyer GmbH, yet another CRO has joined the growing community of life sciences businesses to engage in social media. The decision was made as a pro-active move to disseminate clinical research information to a focused audience. “We are planning on increasing our efforts on these platforms, especially in regards to discussion boards and special interest groups” says Simone Ahrens, a Managing Director & Director of Client Relations at ICRC-Weyer. “However, there is a lot more to share with the clinical research community, e.g. via academic institutions, and even to an audience that might not be directly related to the industry – yet. Social media networks such as Facebook and Google Plus provide the platforms to build and engage with these communities on a more personal level.”

The German CRO has chosen the services of Quadratek Connect due to Quadratek’s expertise in the fields of IT services as well as clinical research and online patient recruitment. The company also provides electronic data collection systems for clinical trials and real-time data visualisation for other software solutions within the life sciences and healthcare industries.

Alistair Bradbrook, Director at Quadratek Connect, says: “We are very happy to welcome ICRC-Weyer to our select group of clients from the life sciences industry. It is a great pleasure for us to support the CRO in its efforts to take a pioneering role within the clinical research community by building and maintaining their presence on the social media networks.”

Initially, the collaboration will focus on establishing a social media strategy as the basis for the setup and monitoring of all profiles on the large social networks chosen by ICRC-Weyer. The CRO now has a presence on LinkedIn, Facebook, Google Plus and Xing.

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Bereitgestellt von Benutzer: mkrainz
Datum: 15.05.2012 - 16:36 Uhr
Sprache: Deutsch
News-ID 146717
Anzahl Zeichen: 2726

contact information:
Contact person: Martin Krainz
Town:

Winchfield, Hook, Hampshire RG27 8BT

Phone: +49 30 5770 32281

Kategorie:

Internet

Typ of Press Release: Kooperation
type of sending: Veröffentlichung
Date of sending: 15.05.2012

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