MediaCom Hits Award Double at 2012 Cannes Media Lions
Wins Gold in Partnership With Sister Agency, Grey
(firmenpresse) - CANNES, FRANCE -- (Marketwire) -- 06/20/12 -- MediaCom has picked up two awards at this year's Cannes Lions International Festival of Creativity Awards.
MediaCom Germany won a Silver Lion in the category of "Other Consumer Products" for its "Office War: Helping Germany Have Fun at Work" campaign on behalf of Hasbro.
MediaCom Israel was awarded a Bronze Lion in the category of "Best Use of Ambient Media (Small Scale)" for its innovative "Danger! Dog Poop" initiative for Mokesh -- The Coalition For Mine-Free Israel.
In addition, MediaCom USA partnered with Grey Group to win a Gold Lion for the Canon "Project Imagin8ion" campaign. As part of Canon's "Project Imagin8ion" initiative, MediaCom helped launch the first user-generated photo contest in history designed to inspire a Hollywood short film.
MediaCom also won three Bronze Lions as credited agency on campaigns for Mars Wrigley, VW and P&G.
"I could not be happier or more proud of our showing at Cannes this year," said MediaCom Worldwide Chairman and CEO Stephen Allan. "This recognition represents a level of insight, performance and commitment to our clients that will resonate through the network as well as the industry itself."
These Cannes wins come on the heels of significant recognition for MediaCom, which was recently awarded Network of the Year at the 2012 Global Festival of Media Awards and was the first in the industry to be recognized as Network of the Year for three consecutive years at the M&M Awards.
MediaCom is one of the world's largest Media Communication Specialists, with billings exceeding US $25 billion (Source: RECMA) and 113 offices in 89 countries around the globe. Our "People first, better results" philosophy drives our strategy and reflects our belief that putting People -- employees, clients and consumers -- at the core of our business leads to optimum business results. The MediaCom family of companies includes such leaders in their fields as: MediaCom Interaction, our global digital and interactive marketing agency, with future-forward proprietary technology that works to grow clients' businesses; MediaCom Direct, our direct response experts, creating close, measured connections with consumers; MediaCom Beyond Advertising, content specialists, helping to reach consumers with communications they welcome and value; and MediaCom Business Science, focused on helping clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group, and is a part of GroupM, WPP's media agency group which is the largest worldwide. For more information, visit .
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GroupM is the world's leading global media investment management operation. It serves as the parent company to WPP media agencies including MediaCom, Maxus, MEC, and Mindshare. Our primary purpose is to maximize the performance of WPP's media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.
WPP is the world's largest communications services group with billings of $66 billion and revenues of approximately $15 billion. Through its operating companies, the group provides a comprehensive range of advertising and marketing services including: advertising; media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing; and specialist communications. The company employs over 153,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit .
Amelia Vereb
DiGennaro Communications
212-966-9525
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Datum: 20.06.2012 - 18:35 Uhr
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News-ID 158460
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