DGAP-News: bmp media investors AG: bmp took part in financing mbr targeting
(firmenpresse) - DGAP-News: bmp media investors AG / Key word(s): Miscellaneous
bmp media investors AG: bmp took part in financing mbr targeting
09.07.2012 / 12:00
---------------------------------------------------------------------
Corporate News
bmp media investors AG: bmp took part in financing mbr targeting
Berlin, 09 July 2012
Targeted&secure: MBR Targeting GmbH successfully completes first round of
financing
The Berlin-based company MBR Targeting GmbH founded in September 2011 is
receiving a high six-digit amount of growth capital from VC Fonds
Technologie Berlin, bmp media investors AG (ISIN DE0003304200), Dirk
Freytag and two other business angels for its broad-based market launch.
Managers Pablo Metz and Christoph Tavan and the other founders retain their
majority in the company.
MBR Targeting has developed its own technology that makes it possible, by
applying data analysis methods, algorithms and software, to present
advertising and products on the internet in real time and appropriate for
each individual user, without recording individual user behaviour. With its
innovative targeting method, it increases the relevance of advertising
focus and product recommendations, contributing significantly to its
customers' success: efficient application of funds to win customers and
increase revenue.
To mark the financing round, Pablo Metz explained: 'We are delighted about
the participation of this experienced and well connected group of investors
and grateful for their confidence in us and our young company. We will use
the funds to strengthen our international sales using these excellent
contacts. In terms of technology, we are continuing to develop our
software and will advance its further integration into ad server and
e-commerce solutions in particular.'
Jens Spyrka, member of the Executive Board of bmp media investors AG,
explains: 'Targeting continues to play a key role in online advertising and
is a must for advertisers if they want to avoid coverage waste and increase
perception rates. The industry relies heavily on targeting solutions in
online advertising. The decision makers have recognised the advantages and
the influence of this technology. With this investment we are keeping our
focus on this exciting market and see good opportunities for development.'
Dirk Freytag, entrepreneur and renowned expert in digital marketing and
advertising, says: 'For me, the idea of increasing efficiency in online
marketing has always been important and an inescapable fact of the
development of the market. MBR Targeting makes this possible with an
outstanding solution, entering the market for an extremely exciting and
promising area of commercial internet use.'
Clemens Kabel, authorised signatory at IBB Beteiligungsgesellschaft mbH,
adds: 'MBR Targeting's solution is increasing the success of advertising
measures for e-commerce platforms and online advertisers, who are all
suffering from large amounts of coverage waste. What particularly convinced
us was the combination of the young operative team and the established
specialist expertise of the technically minded founders.'
With its innovative proprietary targeting method, mbr targeting GmbH
increases the profitability of advertising focus and product
recommendations.
The company has an algorithm that can analyse and dynamically structure
very large data networks automatically and objectively because it makes noa priori assumptions or categorisations. Centred on the user, it predicts
and improves online advertising measures' chances of success by mapping
actual customer interest.
Contact:
mbr targeting GmbH Tel.: +49 (0) 30 60 98 687-1
Pablo Metz Fax: +49 (0) 30 60 98 687-7
Managing Director E-mail: pablo(at)mbr-targeting.com
Hobrechtstr. 65 Internet: www.mbr-targeting.com
12047 Berlin
bmp media investors AG (ISIN DE0003304200) invests in growth companies in
the field of media and marketing services in Germany and Poland. It focuses
on companies in the seed, start-up and expansion phases.
To date, bmp media investors has performed well over 30 equity investments
in the media and marketing services segment. Its most successful exits
include K2, Bankier, Nokaut, nugg.ad and Pomocni. Its current portfolio
includes brand eins Medien AG, Xamine GmbH, Self Loading Content GmbH
(dailyme) and, recently, Retresco GmbH.
Contact:
bmp media investors AG Tel.: +49 (0) 30 20 30 5-567
Corinna Riewe Fax: +49 (0) 30 20 30 5- 555
Investor Relations E-mail: criewe(at)bmp.com
Schlüterstraße 38 Internet: www.mediainvestors.com
10629 Berlin
IBB Beteiligungsgesellschaft mbH provides venture capital to innovative
Berlin-based companies and has established itself as the market leader in
early stage financing in Berlin. The funds provided are primarily deployed
for the development and launch of innovative products and services or
creative business concepts.
Two funds managed by IBB Beteiligungsgesellschaft are currently in the
investment phase: 'VC Fonds Technologie Berlin' with a fund volume of EUR52
million and 'VC Fonds Kreativwirtschaft Berlin' with a fund volume of EUR30
million. Both VC Fonds are financed by funds from the Investitionsbank
Berlin (IBB) and the European Regional Development Fund (ERDF) managed by
the State of Berlin. Since 1997, syndicates involving IBB
Beteiligungsgesellschaft have provided Berlin-based creative and technology
companies with more than EUR786 million, of which IBB
Beteiligungsgesellschaft has contributed approximately EUR105 million as
lead, co-lead or co-investor.
Contact:
IBB Beteiligungsgesellschaft mbH Tel.: +49 (0) 30 2125 3223
Rima Thadani Fax: +49 (0) 30 2125 3202
Bundesallee 171 E-mail: venture(at)ibb-bet.de
10715 Berlin Internet: www.ibb-bet.de
This Corporate News is neither an offer nor a request to submit an offer
for the sale of securities - specifically not in the US or other countries
or jurisdictions in which an offer or request to submit an offer for the
purchase or sale would be illegal without prior registration or permission
under the relevant securities guidelines.
This Corporate News is neither an offer to sell registered bearer shares
nor a request to submit an offer to buy the registered shares; it is merely
for information purposes.
End of Corporate News
---------------------------------------------------------------------
09.07.2012 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
---------------------------------------------------------------------
Language: English
Company: bmp media investors AG
Schlüterstraße 38
10629 Berlin
Germany
Phone: +49 (0)30 20 305-0
Fax: +49 (0)30 20 305-555
E-mail: ir(at)bmp.com
Internet: www.mediainvestors.com
ISIN: DE0003304200
WKN: 330420
Listed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Düsseldorf, Hamburg, München,
Stuttgart; Warschau
End of News DGAP News-Service
---------------------------------------------------------------------
177069 09.07.2012
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Bereitgestellt von Benutzer: EquityStory
" alt="CaNickel to Provide Business UpdatesDatum: 09.07.2012 - 12:00 Uhr
Sprache: Deutsch
News-ID 163081
Anzahl Zeichen: 6420
contact information:
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 299 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"DGAP-News: bmp media investors AG: bmp took part in financing mbr targeting"
steht unter der journalistisch-redaktionellen Verantwortung von
bmp media investors AG (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
