Augme Technologies, Inc. Reports First Quarter Fiscal 2013 Results
Backlog Totals $17.4 Million
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 07/10/12 -- (OTCBB: AUGT) ("Augme") ("the Company"), a technology and services leader in interactive media marketing that offers the only patented end-to-end mobile marketing and mobile advertising platform, today announced its operating results for the first quarter of fiscal 2013 ended May 31, 2012.
Backlog (the dollar value of signed contracts including deferred revenue and unbilled revenue) totaled $17.4 million as of May 31, 2012, an increase of 11% when compared with the backlog as of February 29, 2012, the end of the fourth quarter of FY2012.
New order bookings (the dollar value of contracts signed during the first quarter) totaled $6.5 million. Approximately 69% of the new orders were received from existing customers and 31% from new customers.
Revenue totaled $5.1 million.
Revenue per customer increased to approximately $67,000.
Added over 50 new customers during the quarter and now service over 350 customers and over 600 regional and national brands.
Customers completed over 27,000 campaigns in the first quarter.
Judge McMahon advanced the Company's IP case against AOL to trial, setting November 2, 2012 as the date for the Final Pre-Trial Conference.
"Our first quarter gave us a good start to the current fiscal year," said Paul Arena, Chief Executive Officer of Augme Technologies, Inc. "Momentum has continued to build as evidenced by an 11% sequential increase in our backlog, and a 52% sequential increase in completed campaigns. Our growing roster of customers now includes more than 60 Fortune 500 companies and a dozen Fortune 100 companies.
"Increasing awareness of the successes of mobile marketing and mobile advertising campaigns is convincing more and more enterprises to undertake mobile brand initiatives. This has magnified our resolve to protect our intellectual property. With our first license agreement signed and the first two cases scheduled for trial within the next seven months, we believe that the value of our foundational mobile technology patent portfolio is becoming more apparent within the mobile marketing industry," continued Mr. Arena.
"In addition, we ended the first quarter with our largest-ever pipeline of qualified sales opportunities, clearly the result of the heavy investments that we've made in sales, client support and other revenue generating functions. These quick returns have convinced us of the potential to scale our business more rapidly through increased spending levels. To fund this increased investment, we are evaluating several options to secure additional funding, with a preference for non-dilutive financing. Nevertheless, the timetable to cash flow breakeven is unchanged and we continue to expect to reach this point by fiscal year end," concluded Arena.
For the quarter ended May 31, 2012, the Company reported revenue of approximately $5.1 million, an increase of 50% when compared with pro-forma revenue of approximately $3.4 million for the quarter ended May 31, 2011 and an increase of approximately 2% versus revenue of $5.0 million in the quarter ended February 29, 2012. In the first quarter of FY2012, which ended May 31, 2011, Augme reported revenue of $1.2 million.
Pro-forma results for the first quarter of FY2012, which ended May 31, 2011, include results for Hipcricket, Inc., which Augme acquired on August 25, 2011.
Software-as-a-Service (SaaS) license revenue accounted for 53% of revenue; Mobile Advertising Solutions 27% of revenue and "other revenue," which includes client development work and revenue from shorter-term licenses, accounted for the remaining 20% of revenue during the first quarter of FY2013.
Gross profit (revenue minus cost of revenue) increased 37% to $3.1 million, or 62% of revenue, for the first quarter of FY2013, versus pro-forma gross profit of $2.3 million, or 68% of revenue, for the first quarter of FY2012, and increased slightly when compared with gross profit of $3.1 million, or 61% of revenue, for the fourth quarter of FY2012. The decrease in the gross profit margin when compared with the same quarter last year reflects the Company's shifting mix of revenue, wherein the percentage of business from the mobile ad network accounted for 27% of first quarter FY2013 revenue, compared with approximately 5% of revenue for the first quarter of FY2012.
Selling, general and administrative expenses increased 35% to $9.2 million for the first quarter of FY2013, versus $6.8 million pro-forma for the first quarter of FY2012, and decreased 7% when compared with $10.0 million for the fourth quarter of FY2012. The reduction in SG&A expenses relative to the fourth quarter of FY2012 reflects improved efficiencies in selling activities and lower non-cash stock option expense.
The Company recorded a net loss of $7.6 million, or ($0.08) per share, for the first quarter of FY2013, versus a pro-forma net loss of $5.1 million, or ($0.06) per share, for the first quarter of FY2012 and a net loss of $11.2 million, or ($0.12) per share, for the fourth quarter of FY2012. For the first quarter of fiscal 2012, Augme reported a net loss of $4.0 million, or ($0.06) per share.
Operating results and non-cash charges are as follows:
Management will host a conference call to discuss these results on Tuesday, July 10, 2012 at 11:00 a.m. EDT. To participate in the conference call, please call 866-625-0328 (domestic call-in) or 706-643-2088 (international call-in) and reference code #95365822.
A live webcast and replay will be available in the investor events section of Augme's website (). All participants should call or access the website approximately 10 minutes before the conference begins.
A telephone replay of the conference call will be available from 2:00 p.m. EDT on July 10, 2012 until 11:59 p.m. EDT on July 17, 2012 by calling 855-859-2056 (domestic) or 404-537-3406 (international) and entering confirmation #95365822. An archived replay of the conference call will also be available in the corporate section of the company's website.
Augme® Technologies, Inc. (OTCBB: AUGT) provides strategic services and mobile marketing technology to leading consumer and healthcare brands. Selling its products and services under the Hipcricket brand, Augme's platform has provided measurable successes across an industry-leading 200,000 campaigns for its clients, which include many of America's brand-name leaders (e.g., Macy's, MillerCoors, Nestle, Clear Channel) in a variety of industries, along with their agencies.
Augme's offerings allow marketers, brands, and agencies to plan, create, test, deploy, and track mobile marketing programs across every mobile channel, including SMS, MMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Augme's AD LIFE® platform facilitates consumer brand interaction and the ability to track and analyze campaign results. Using its own patented device-detection and proprietary mobile content adaptation software, AD LIFE® solves the mobile marketing industry problem of disparate operating systems, device types, and on-screen mobile content rendering. Augme also provides business-to-consumer solutions, including national mobile couponing campaigns, strategic mobile healthcare tools, custom mobile application development, and consumer data tracking and analytics. In addition to AD LIFE®, Augme in 2011 acquired the assets of Hipcricket, Inc. and JAGTAG, Inc. and licenses the digital broadcast platform BOOMBOX®. The Company's industry-leading patent portfolio includes 13 issued patents and over 80 pending patents in the U.S. and internationally with over 2,000 claims in the Technology, Media and Telecommunications ('TMT') space. Augme is headquartered in New York City, with operations in Seattle, Atlanta, Dallas, Los Angeles, San Francisco, Chicago, Miami and Tucson. For more information visit or .
Augme Technologies™, Hipcricket®, Augme®, AD LIFE®, BOOMBOX®, AD SERVE® and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved. 2009-12.
This release includes forward-looking statements. All statements regarding our expected future financial position, including management's revenue guidance, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in Augme's Form 10-K for the year ended February 29, 2012 and more recent reports and registration statements filed with the SEC. Augme Technologies, Inc. is under no obligation (and expressly disclaims any such obligation) to update or alter such forward-looking statements, whether as a result of new information, future events or otherwise.
Investor Relations Contact:
Stephanie Prince / Jody Burfening
LHA
(212) 838-3777
or
Public Relations Contact:
Ed Harrison
fama PR
(617) 986-5003
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Datum: 10.07.2012 - 12:15 Uhr
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