DGAP-News: TOM TAILOR Holding AG takes over management of ADLER's children's fashion business
(firmenpresse) - DGAP-News: TOM TAILOR Holding AG / Key word(s): Alliance
TOM TAILOR Holding AG takes over management of ADLER's children's
fashion business
18.07.2012 / 07:30
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TOM TAILOR Holding AG expands its brand presence and sales activities for
TOM TAILOR KIDS. As part of the cooperation with ADLER Modemärkte AG, TOM
TAILOR's retail organisation will manage the textile retailer's entire
children's fashion business in the future. Starting in September 2012,
ADLER will exclusively offer children's products of TOM TAILOR in 116 of
its 167 current branches on a total retail space of over 9,000 square
metres. Other locations that ADLER intends to open this year will follow
suit.
'The children's clothing market is dominated by large low-price clothing
chains. Many retail partners offer children's fashion as a service to
customers rather than seeing it as an additional source of income. Through
cooperation with retail partners such as ADLER, we can expand the presence
of TOM TAILOR KIDS at one go and improve the value-for-money ratio of our
children's collection considerably due to the additional sales volume.
Thus, we will create a 'win-win' situation for both sides: Retail partners
are able to broaden their product range and we will continue to expand our
position in our existing core markets of Germany, Austria and Switzerland,'
said Dieter Holzer, CEO of TOM TAILOR Holding AG.
'We will broaden the offer range in our stores by the additional strong
brand of TOM TAILOR KIDS and make the most of TOM TAILOR's pronounced
expertise in vertical integration. With this cooperation we will be able to
offer high quality at very competitive prices, while reducing complexity
for our own organisation at the same time,' added Lothar Schäfer, CEO of
ADLER Modemärkte AG.
The TOM TAILOR retail organisation will be responsible for product
selection as well as inventory and sales management. TOM TAILOR will also
define how products from individual collections will be presented.
TOM TAILOR sells the product line KIDS which also includes TOM TAILOR MINIS
and TOM TAILOR BABY through its e-shop, selected retail stores and
wholesale partners. In Q1 2012, TOM TAILOR KIDS accounted for 11% of
overall sales.
About TOM TAILOR
TOM TAILOR - Casual fashion for a casual life!
The TOM TAILOR Group is an international and vertically integrated
lifestyle company. It offers stylish casual wear and accessories for men,
women, teenagers and children in the medium price range. Since the
Company's establishment in 1962 its authentic fashions have highlighted a
positive and light-hearted attitude to life. Every year 12 collections are
developed for each of the product lines TOM TAILOR Casual and TOM TAILOR
Denim. The fashion sphere is completed by an extensive array of licences.
The Group distributes its collections via the wholesale and retail
segments. TOM TAILOR is a dynamic company that has been growing and
expanding continuously for many years. At the end of March 2012, TOM TAILOR
was represented in more than 35 countries by 258 dedicated stores, the TOM
TAILOR e-shop, 157 franchise stores, 1,867 shop-in-shops, and over 6,300
multi-label points of sale. The TOM TAILOR Group generated sales of EUR
103.6 million in Q1 2012 (Q1 2011: EUR 86.3 million). The Company employs
1,626 people worldwide (as of March 31, 2012).
Press and investor contact
Dr Andrea Rolvering
Head of Investor Relations&Corporate Communications
TOM TAILOR Holding AG
Tel.: +49 (0) 40 58956-429
Fax: +49 (0) 40 58956-498
Email: anr(at)tom-tailor.com
Erika Kirsten
Corporate Communications
TOM TAILOR GmbH
Tel.: +49 (0) 40 58956-420
Fax: +49 (0) 40 58956-498
Email: ek(at)tom-tailor.com
Information also available at www.tom-tailor.com.
End of Corporate News
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18.07.2012 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
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Language: English
Company: TOM TAILOR Holding AG
Garstedter Weg 14
22453 Hamburg
Germany
Phone: +49 (0) 40 589 56 0
Fax: +49 (0) 40 589 56 398
E-mail: info(at)tom-tailor.com
Internet: www.tom-tailor.com
ISIN: DE000A0STST2
WKN: A0STST
Indices: SDAX
Listed: Regulierter Markt in Frankfurt (Prime Standard), Hamburg;
Freiverkehr in Berlin, Düsseldorf, Hannover, München,
Stuttgart
End of News DGAP News-Service
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178195 18.07.2012
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Datum: 18.07.2012 - 07:30 Uhr
Sprache: Deutsch
News-ID 166199
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