EA and Activision Look to Benefit as Global Video Game Market Forecasted to Grow to $82 Billion
Five Star Equities Provides Stock Research on Electronic Arts and Activision Blizzard
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 07/31/12 -- The traditional video game industry has struggled in 2012 as the emerging popularity of mobile gaming on smartphones and tablets have caused traditional video game sales to dwindle. The NPD group recently reported sales of video game hardware, software and accessories declined 29 percent in June. Five Star Equities examines the outlook for companies in the Multimedia & Graphics Software Industry and provides equity research on Electronic Arts Inc. (NASDAQ: EA) and Activision Blizzard, Inc. (NASDAQ: ATVI).
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Earlier this month the NPD Group reported that total video game sales dropped to $699.8 million in June from a year earlier. Sales in the industry have experienced a steady decline as consumers have shifted to digital purchases. The NPD Group has estimated that including digital downloads the total amount consumers spent on video games in June was $1.36 billion.
Despite the downward trend in video game sales a report from DFC Intelligence, a video game and entertainment industry research firm, forecasts that the global videogame market will grow from 67 billion in 2012 to $82 billion in 2017. "New console systems from Nintendo, Microsoft and Sony are expected to help the console segment regain some momentum in the 2014 to 2015 timeframe," said DFC Intelligence analyst David Cole. "However, the steadiest area of growth is on the PC and mobile side."
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Electronic Arts is a global leader in digital interactive entertainment. The company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones, tablets and social networks. EA is scheduled to release their first quarter fiscal year 2013 results after market on July 31, 2012. Shares of the company have fallen 44 percent this year.
Activision Blizzard intends to release its second quarter 2012 results after the close of the market on Thursday, August 2, 2012. The company recently signed a licensing agreement with Swrve New Media, a leading platform for in-game behavioral analytics and A/B testing in mobile applications.
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Datum: 31.07.2012 - 12:20 Uhr
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