DGAP-Media: High-Tech Gründerfonds, Mountain Super Angel AG and Taishan Invest AG invest in e-commerce furniture company design2desire
(firmenpresse) - High-Tech Gründerfonds / Finance
16.02.2010 11:00
Dissemination of a Media Release, transmitted by
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The issuer is solely responsible for the content of this announcement.
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Press release
Bonn / Berlin / Shanghai - 16.02.2010 10:00:00
High-Tech Gründerfonds, Mountain Super Angel AG and Taishan Invest AG
invest in e-commerce furniture company design2desire
design2desire convinced investors with its promising positioning in the
furniture market offering individual, creative designs at competitive
prices and letting customers participate in the decisions about new
collections. High-Tech Gründerfonds is the lead investor.
Innovative and creative design furniture does not have to be expensive. The
newly founded company design2desire offers design furniture at competitive
market prices on demand via the internet. In order to achieve attractive
prices (50-70% below comparable store prices) design2desire is building on
a unique business model with a shortened supply chain and online marketing:
design2desire work with selected partners in Asia and Europe to produce the
furniture on demand. After production and strict quality control, done by
the local design2desire team, the products are delivered directly from the
factory to the end customers leaving out warehousing, distributors and
expensive retail space. This saves about 50-70% the costs of the
traditional furniture industry and thereby allows extremely attractive
prices for the end consumer.
Yet, the real lure of this business goes beyond good prices. In order to
differentiate itself from the traditional competition, design2desire
presents not only popular standard products, but also creates a space for
new designs.On a voting section on the website, design2desire gives young,
upcoming designers the opportunity to present their designs to the large
online community. Customers have the opportunity to vote online on this
selection of presented styles. The most popular designs make it into
production and will besold exclusively in the design2desire shop. For
young designers it is an excellent chance to test the market acceptance of
their designs free of cost. Customers profit from fresh and exclusive
designs and those who vote on the platform receive a rebate on future
purchases in return.
The business idea of design2desire is described by CEO Ulrich Gersch: 'We
want to establish ourselves as the number one contact for upcoming
designers and for furniture clients who value individual designs and
creativity.'
Working closely together with selected, experienced and specialized
producers in Asia andEurope, design2desire offers high quality products to
their customers. The Shanghai based team checks quality standards for every
single order. Besides Shanghai, where production and quality control are
located, design2desire is building up its marketing and logistics
department in Berlin. In addition, a first showroom will be opened early
this year in Berlin. design2desire was founded in July 2009 and has just
closed its second financing round. The investors are sure that the founders
can lead the company to a sustainable market success. 'We are convinced
about the high-margin business modelin a fast growing market for buying
furniture online', states Romy Schnelle, Investment Manager of High-Tech
Gruenderfonds. Ingo Drexler, Delegated Member of the Board of Mountain
Super Angel AG says: 'Design2desire is characterized by a highly dedicated
team of founders with broad experience in doing business in Asia.'
About design2desire: design2desire offers individual and creative design
furniture to its customers via its online platform at attractive prices.
design2desire differentiates itself through OEM designs offering young,
upcoming designers the opportunity to present their design on the website.
There customers can vote for the best concepts which then go into
production. A standard selection of popular designs of furniture and
accessories complements the selection to achieve high volumes.
design2desire has operations in Berlin and Shanghai, collaborating closely
with Asian and European producers and ensuring high quality products. For
his outstanding business idea, the young team was honored by the
'Wirtschaftswoche': design2desire among the finalists of the start-up
competition in 2009.
Contact: design2desire (Designwelt GmbH) Ulrich Gersch Geschäftsführer
Balanstr.73 81541 Munich Germany Phone +49 89 122280614 Fax +49 89
122280649 info(at)design2desire.de www.design2desire.de
About High-Tech Gruenderfonds:The High-Tech Gruenderfonds invests venture
capital in young, innovative technology companies, which implement
promising research results corporate. With the help of the seed financing
from up to 500,000 Euro the start-up companies should lead their R&D
projects up to the appropriation of a prototype and 'proof of concepts'
respectively or to the market launch. The High-Tech Gruenderfonds has a
fund volume of about 272m Euro. Investors of the public-private partnership
are the Federal Ministry for Economics and Technology, the KfW bank group
as well as the six industrial groups BASF, Deutsche Telekom, Siemens,
Robert Bosch, Daimler and Carl Zeiss.
Contact: Romy Schnelle High-Tech Gruenderfonds Management GmbH,
Ludwig-Erhard-Allee 2, 53175 Bonn?Germany Phone: +49 228 96568500 Fax: +49
228 96568550 info(at)high-tech-gruenderfonds.de,
www.high-tech-gruenderfonds.de
About Mountain Super Angel AG: Mountain Super Angel AG is a public Swiss
investment company based in St.Gallen. The corporation was initiated by the
Mountain Partners Group and draws upon the group's widespread network. The
company considers itself as an 'institutional investor with business angel
character'. Thus, Mountain Super Angel AG invests in companies and in
return offers market expertise and management-know-how to support growth
potential.
The investment focus is on technology-driven markets with a high growth
potential - primarily in German speaking countries. The equity is mainly
invested into early-stage financing, restructuring and pre-IPO
transactions. Mountain Super Angel AG shares are traded under 4MS
(ISIN:CH0033050961) on the Open Market of the Frankfurt Stock Exchange.
Contact: Volker Rofalski, Mountain Super Angel AG, Investor Relations,
Phone: +41 44 783 80 30, Fax: +41 44 783 80 40, vr(at)mountain-partners.ch,
www.super-angel.ch
About Taishan Invest AG: Taishan is an institutional Business Angel that
invests into high growth 'angel stage' startups as well as special
opportunities in China. It was jointly founded in 2008 by top class serial
entrepreneurs in China, headed by Raymond Lei Yang, and Mountain Partners
Group from Europe with a long term commitment to this market. Taishan
brings the proven angel investing business model from Europe, smart
capital, advanced technologies and additional exit channels to the emerging
business angel market in China.
Contact: Sebastian Kübler, Taishan Invest AG, Phone: +41 44 783 80 34, Fax:
+41 44 783 80 40, sk(at)mountain-partners.ch, www.taishan-invest.com
16.02.2010 11:00 Ad hoc announcement, Financial News and Media Release distributed by DGAP. Medienarchiv atwww.dgap-medientreff.deandwww.dgap.de---------------------------------------------------------------------------
Language: English
Company: High-Tech Gründerfonds
Ludwig-Erhard-Allee 2
53175 Bonn
Deutschland
Internet: www.high-tech-gruenderfonds.de
End of News DGAP-Media
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Datum: 16.02.2010 - 11:00 Uhr
Sprache: Deutsch
News-ID 17056
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