DGAP-News: MIFA Mitteldeutsche Fahrradwerke AG: MIFA implements unique quality management system
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MIFA Mitteldeutsche Fahrradwerke AG: MIFA implements unique quality
management system
13.08.2012 / 13:57
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MIFA implements unique quality management system
Sangerhausen, 13 August 2012 - MIFA Mitteldeutsche Fahrradwerke AG (WKN
A0B95Y, ISIN DE000A0B95Y8) is further expanding its technology expertise in
the e-bikes area. In cooperation with a major German automotive producer,
Germany's largest manufacturer of bicycles in terms of sales has developed
a completely new type of production plant whose quality standards set
benchmarks in the bicycle industry. The quality management system is
initially being deployed for the production of high-quality pedelecs (pedal
electric cycles). The system monitors and documents all assembly process
steps using products scanners and a modern ERP system, for example. Two
specially developed test benches enable the almost one hundred percent
quality controlling of all e-bikes. This fully integrated quality
management system is also to be applied to e-bikes from the GRACE brand,
ensuring consistently high standards.
The automotive industry has deployed such systems for decades. 'This
quality management system represents a complete innovation in the bicycles
sector, by contrast,' comments Michael Hecken, head of marketing and
strategy at MIFA. This cooperation with the automotive sector facilitates a
permanent transfer of knowledge that generates benefits at all steps of
MIFA's value chain. 'Particularly where large-scale e-bike projects are
concerned, MIFA will be able to respond rapidly and precisely to customers'
specific quality requirements in the future.'
Peter Wicht, MIFA's CEO, commented on the innovation as follows: 'With this
step, MIFA is consistently following in its tradition of investing
constantly in automation and production efficiency. In some areas, Europe's
most efficient bicycle factory is now producing according to automotive
standards, allowing it to play a decisive role in helping to shape the
e-bike growth market. I believe that the e-bike area will be increasingly
characterised by standardisation in the future.' Wicht is very satisfied
with the merger of MIFA and GRACE: 'It is already clear that MIFA and GRACE
harmonise excellently. We were already successful in the e-bikes area in
the 2011 financial year. With GRACE, and the major order from the
automotive sector, we will also make the leap to the premium segment in
2012. This will allow us to optimally address young target groups, in
particular.' Michael Hecken is of the same opinion: 'MIFA enjoys unbeatable
advantages in the production of large unit volumes - the business models
complement each other outstandingly.'
From as early as 2011, MIFA entered the growth business with electric
bicycles, in which average sales prices are significantly higher than is
the case for conventional bicycles. The company sold 27,000 e-bikes within
the space of a year, thereby ranking as one of the leading providers in the
self-service retail segment.
About the company:
MIFA Mitteldeutsche Fahrradwerke AG, which is based in Sangerhausen
(Saxony-Anhalt / Germany), is Germany's largest manufacturers of bicycles
in terms of sales. The company produces bicycles from supplied components,
whereby the focus is on project-related order production for large retail
chains. E-bikes have also been produced since 2011. MIFA also acquired the
majority of Berlin-based e-bike manufacturer GRACE GmbH&Co. SG in March
2012, which mainly produces premium-segment e-bikes. Among other customers,
GRACE produces the e-bike for automotive manufacturer Daimler (for the
smart brand). Outside Germany, MIFA sells its bicycles mainly in Western
Europe; in this context, both the operating business and administration and
logistics are managed at the company's sole production location in
Sangerhausen.
MIFA sold around 644,000 bicycles in 2011 (previous year: around 593,000).
In doing so, the company generated EUR 100.5 million of sales revenue,
representing a 31.4% increase compared with the previous year (EUR 76.5
million). On this revenue, the company achieved operating profit (EBIT) of
EUR 4.6 million (previous year: EUR 2.0 million), and net income stood at
EUR 2.0 million (previous year: EUR 0.3 million). Its shares are traded in
the Prime Standard on the Frankfurt Stock Exchange since July 17.
Contact:
Mark Appoh
cometis AG
Unter den Eichen 7
65195 Wiesbaden
Telephone: 0611-205855-21
Fax: 0611-205855-66
E-mail: appoh(at)cometis.de
End of Corporate News
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13.08.2012 Dissemination of a Corporate News, transmitted by DGAP - a
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Language: English
Company: MIFA Mitteldeutsche Fahrradwerke AG
Kyselhäuser Straße 23
06526 Sangerhausen
Germany
Phone: 03464-5370
Fax: 03464-537251
E-mail: b.mirau(at)mifa.de
Internet: www.mifa.de
ISIN: DE000A0B95Y8
WKN: A0B95Y
Listed: Regulierter Markt in Frankfurt (Prime Standard);
Freiverkehr in Berlin, Hamburg, München (m:access),
Stuttgart
End of News DGAP News-Service
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181435 13.08.2012
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Datum: 13.08.2012 - 13:57 Uhr
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