Sir Richard Branson to guest-edit all editions of Metro across the globe
(Thomson Reuters ONE) -
Metro International ("Metro"), the international newspaper group, today
announced that one of the world's most legendary businessmen, Sir Richard
Branson, will be the Global Guest Editor on October 4th, 2012. Sir Richard is
the latest in Metro's series of global guest editors, which has previously
included pop superstar Lady Gaga and fashion icon Karl Lagerfeld.
Sir Richard Branson is the founder of Virgin Group, which has created more than
300 branded companies ranging from airlines, mobile, financial services, clean
tech and space travel; and employs approximately 50,000 people in 30 countries
with over $21B in revenues.
As Global Guest Editor, Sir Richard will spend the day in the Metro US newsroom,
where he will work with editors, guide the news coverage and comment on the
day's news for the edition along the theme of "Risky Business". His exciting
vision for doing business was championed in his recent book, SCREW BUSINESS AS
USUAL, where he turns capitalism on its head and shifts values from a solely
profit focus to a focus on people, communities, the planet, along with profits.
All content will run in Metro newspapers around the world.
The Lady Gaga campaign reached an astonishing 800 million people, and the Karl
Lagerfeld edition, campaign and surrounding PR reached more than 1 billion
people; the same impact is expected with Sir Richard's special issue. The events
were broadcast on most major news stations around the world in both previous
cases. The Global Guest Editor initiative provides a unique opportunity for
advertisers to receive the attention of millions of Metro readers and be
associated with a true business and lifestyle mogul.
As part of Sir Richard's edition, Metro will also give its readers a chance to
be Sir Richard's deputy editor on the edition, and be his personal guest at the
World Business Forum at Radio City Music Hall in New York City on October 3rd.
For further information please contact:
Maggie Samways EVP, Global Editor-in-Chief Tel: +44 207 016 1360
Johanna Oberg EVP, Global Commercial Director Tel: +46 735 05 04 03
***
ABOUT METRO
Metro is the largest international newspaper in the world. Metro is published
in over 100 major cities in 22 countries across Europe, North & South America
and Asia. Metro has a unique global reach - attracting a young, active, well-
educated Metropolitan audience of over 18 million daily readers.
Sir Richard Branson to guest-edit editions of Metro across the globe:
http://hugin.info/132142/R/1633757/524391.pdf
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Metro International via Thomson Reuters ONE
[HUG#1633757]
Unternehmensinformation / Kurzprofil:
Datum: 15.08.2012 - 08:00 Uhr
Sprache: Deutsch
News-ID 174931
Anzahl Zeichen: 3439
contact information:
Town:
Luxembourg
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 161 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Sir Richard Branson to guest-edit all editions of Metro across the globe"
steht unter der journalistisch-redaktionellen Verantwortung von
Metro International (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
