Reputation Changer: Scam Reports Pose Big Problems for Online Businesses
A New Report Finds That Online Scams Are Increasingly Common -- But According to Reputation Changer, Scam Allegations Posted on the Web Are Not Always Accurate
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 08/20/12 -- While there are many advantages to the convenience and ease of online commerce, there are also many downsides. One of the primary downsides is the greater anonymity that the Internet affords to criminals and con artists, making online scams all too prevalent. In fact, a recent USA Today report that it is easier for consumers to "get burned on the Internet" than in the offline world, with the Internet Crime Complaint Center citing thousands of online scams, totaling millions of dollars in damage, for the calendar year 2011 alone. There is a flipside to this surplus of Internet scams, however; according to industry-leading reputation defense firm reports themselves can often be damaging and disingenuous.
Reputation Changer has issued a press statement in response to the USA Today article, urging consumers to be careful about what they read on the Internet. "It is certainly important for consumers to exercise caution, and to be wary of any online business or offer that appears shady," says the company's CEO, Cliff Stein. "However, we would also urge consumers to remember that not everything that's posted to the Web is factual, and just because something is accused of being a scam, that does not mean that it is."
Stein says that false scam allegations are especially devastating for business owners themselves, and that many perfectly upstanding and reputable businesses have been brought down by unfounded and erroneous acts of online defamation. "The thing to remember about the Internet is that people can write whatever they want, regardless of veracity," Stein explains. "What this means is that a disgruntled consumer who simply does not like your product can launch a campaign accusing you of running a scam. What's more, a business competitor can start the same kinds of scam rumors, or even a former employee. The bottom line is that no company is immune from these damaging accusations."
The accusations can indeed be damaging. "At Reputation Changer, scam accusations are considered to be lethal for our clients," Stein remarks. "The reason for this is that more and more consumers are checking Google before making any major purchasing decision. If a potential customer tries to check out your business on Google, and the only information that turns up is a report that you're running a scam, that's obviously a major problem."
Reputation Changer has worked with Fortune 500 companies and small-business start-ups alike, and Stein says that, regardless of the company's size or its industry, scam reports can be catastrophic. "In my time at listings have always been a big deal for our clients," he says. "A scam listing obviously does damage to a brand's online reputation, but that is only the tip of the iceberg. A scam report also leads to lost customers and to diminished sales. What's more, it can lead to chargebacks and refund requests, and open the floodgates of more negative reviews and consumer complaints."
Because false scam reports are growing so common, more and more businesses are seeking the reputation defense services of companies like Reputation Changer. An industry-leading agency, Reputation Changer has been delivering reputation management services to companies ever since its 2009 inception.
"We cannot prevent consumers from writing false scam allegations, but we can do a great deal to minimize the effects of those allegations," Stein observes. "A big part of what we do at Reputation Changer involves suppression. If a scam allegation is showing up on page one of Google or Bing, we seek to push it to the third or fourth page. There, it won't be seen by many people, and it will become virtually non-existent."
Stein says that the company seeks to accomplish this suppression by inundating the Web with positive, brand-enhancing content. "The goal is never just to push scam allegations out of the way, but to really cause the client's brand to shine," he says.
ABOUT:
Reputation Changer is esteemed by many as the #1 reputation management company in the world. Founded in 2009, Reputation Changer is the brainchild of a seasoned team of Internet marketing pros and SEO experts. The company is zealous for giving individuals and businesses a chance to control the way they are portrayed on the Internet. Reputation Changer has delivered its brand-enhancing services to Fortune 500 companies, small businesses, elected officials, and private citizens.
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Datum: 20.08.2012 - 10:00 Uhr
Sprache: Deutsch
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