Ordina's Crowd Management solution passes first operational test
(Thomson Reuters ONE) -
Nieuwegein, the Netherlands, 21 August 2012
Two weeks ago, during the 2012 edition of the Amsterdam Gay Pride, Ordina
successfully conducted an operational test on its newly developed crowd
management solution for large-scale events. The test was conducted for Stichting
ProGay, organiser of the 2012 Gay Pride. The crowd management solution creates a
so-called "common operational picture" for the emergency services involved. The
solution allows the event organisers, security officials, local authorities and
emergency services to monitor the event beat by beat in a single overview. This
enables them to act effectively if unsafe situations arise at any time, for
instance if large groups of visitors move towards a single point at the same
time.
"Innovation and security are important items on our management agenda. I am
convinced that Ordina can contribute to both these areas by addressing a
socially relevant issue such as the public's safety at large-scale events", says
Stépan Breedveld, Ordina's CEO.
How does it work?
The crowd management solution combines a host of information: the mobile traffic
per base transceiver station (BTS), where groups of people are headed, the
overall atmosphere amongst members of the public as well as the location of
emergency personnel. Ordina processes and analyses all of this data with an
information-processing platform called 'Pulse', developed by Ordina/Clockwork.
This information is plotted on a digital map, supplied by Han Dataport's mobile
communication application Mobile Map Meetings, giving a complete overview of the
current situation and potential risk areas during an event.
Using the Pulse security app on their Smartphones, emergency personnel and staff
from the organisation were able to report on the current situation and
irregularities from their specific locations. For many of the Gay Pride staff
members, reporting via an app on a Smartphone was a new experience, but
reactions from organisers, security and first aid officials have been extremely
positive. Being able to send photographs showing how busy certain streets were,
proved to be a valuable addition.
The basis for this success lies in the innovative processing of vast amounts of
data (known as "Big data") and the clever application of mobile technologies, as
well as the intense cooperation between the various parties involved; Stichting
ProGay, KPN, Han Dataport and Ordina/Clockwork. This pilot has proven that crowd
movements can be mapped by utilising BTS data, in the interest of public safety.
After evaluating the test conducted during the Gay Pride, Ordina expects to use
this crowd management solution in the future to optimise the public's safety
during large-scale events.
# # #
ABOUT ORDINA
Ordina implements strategy and policy at the level of company processes and ICT
solutions. We devise, build and manage solutions for a sustainable digital
world, working from specialised divisions for consulting, solutions and ICT. We
operate in the Benelux, where we offer (reproducible) solutions and expertise
for the financial services, public sector and healthcare markets, as well as a
number of specific segments within the industrial sector. Ordina N.V. was
founded in 1973 and its shares are listed on NYSE Euronext Amsterdam, where it
is part of the Small Cap index. In 2011, Ordina booked more than EUR 426 million
in revenues with over 3,000 employees.
ABOUT CLOCKWORK
Clockwork, an Ordina subsidiary, is a full service internet bureau. It's home-
grown "Connect & Convert" philosophy has led to the development and optimisation
of clients' online businesses (using web/mobile/tablet/desktop/smartTV).
Clockwork employs over 80 employees at present and they are active in the areas
of Online Strategy, Conversion Management, SEO Optimisation, Concepting, UX,
Technology & Management. Some of Clockwork's clients include: The Voice of
Holland, Robeco, The Dutch Public Prosecution Service, KPN, the Dutch Social
Security Administration Board, Rabobank, ING, NDC Media, Waterbedrijf Groningen
and Syntrus Achmea, Agis, Stichting Kidsright and iBlue.
More information:
Ordina
Media:
Sabine Steen-Lakerveld
Tel: +31(0)6 109 22 171
Sabine.Steen-Lakerveld(at)ordina.nl
www.ordina.com
Investor Relations:
Pieter Schaffels
Tel: +31(0)6 132 85 033
Pieter.Schaffels(at)ordina.nl
www.ordina.com
21-08-2012 Press Release - Ordina's Crowd Management solution passe..:
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Source: Ordina via Thomson Reuters ONE
[HUG#1635287]
Unternehmensinformation / Kurzprofil:
Datum: 21.08.2012 - 15:40 Uhr
Sprache: Deutsch
News-ID 176470
Anzahl Zeichen: 5615
contact information:
Town:
Nieuwegein
Kategorie:
Business News
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"Ordina's Crowd Management solution passes first operational test"
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