belboon-adbutler GmbH : belboon Affiliate Netzwork Launches Mobile Download Tracking for Apps
(firmenpresse) - (DGAP-Media / 04.09.2012 / 09:30)
belboon Affiliate Network Launches Mobile Download Tracking for Apps
- belboon revolutionizes mobile affiliate marketing
- Download tracking launched at dmexco, Stand F030, Hall 8
- User-friendly technology for publishers and advertisers
Berlin 4th September 2012 - belboon is the world's first affiliate network
to bring mobile download tracking to the market. From now, it is possible
to track app downloads and to monetize them. The affiliate network, one of
the leading networks in the German speaking market, will be presenting its
new technical innovation at the leading international trade fair, dmexco,
on the 12th and 13th September at the Koelnmesse event grounds. 'Download
tracking is a further step into the digital future as online and mobile
continue to converge. belboon has ensured that it is a leader in this
trend', explains Manuel Kester, CEO of belboon-adbutler GmbH.
With mobile download tracking, belboon is once again revolutionizing the
mobile affiliate marketing industry and is offering advertisers a new
technical solution for modern customer acquisition. A current international
study from Capgemini has shown the increasing importance of apps for
information about products and services. Twice as many online shoppers use
apps in the growth markets compared to mature markets. For advertisers,
being able to interact with customers forms a central part of any marketing
strategy and by using Smartphone apps this is possible at any time. Using
belboon download tracking, companies can track how many of their apps are
downloaded by customers. Manuel Kester: 'Whoever decides to work with
belboon download tracking can expect to profit from a performance based
form of modern customer acquisition, just in time for the Christmas period'
The affiliate network has been able to seamlessly build its new
technological development into its in-house developed technology. belboon
customers can expect the same level of user friendly technology from this
new marketing tool for their business growth. Advertisers are launching
campaigns for download tracking. These mobile campaigns appear the same as
online campaigns in the belboon system. The only difference is the addition
of specially developed mobile SDKs for iOS and Android operating systems.
Each campaign can be viewed separately and can be evaluated using
statistics.
Publishers require their own app which they can use to apply to the mobile
app campaigns. All current app formats (According to IAB-Standards for
mobile ad creatives) are available for partners. These actions will be paid
out on a Cost Per Download basis (CPD). The advantage of these campaigns
for publishers is that when a download has been tracked, the event is
immediately confirmed, since the action (Initial installation of the app)
has already been completed.
Publishers and advertisers can learn more about download tracking, as well
as belboon's complete service portfolio at the dmxeco event. Trade visitors
can attend on the 12th and 13th of September 2012 in Hall 8 at Stand F 030.
More information and registration details can be found at:
https://service.dmexco.de/en/1916/~/Registration.html?src=Visitorregistrat
ion.
Company information: www.belboon.com
Download releases: www.belboon.com/en/press-releases.html
Contact
belboon-adbutler GmbH
Corporate Communications
Martina Serwene
Karl-Liebknecht-Str. 1
10178 Berlin
Germany
Tel.: +49-30-726162-322
Fax: +49-30-726162-311
pr(at)belboon.com
www.belboon.com
About belboon-adbutler GmbH
belboon is one of the three leading affiliate networks in the
German-speaking market and is focused on strengthening the growth of its
international activities. There are around 1300 advertiser programs and
publishers from 30 different countries active on the network. belboon was
the first affiliate network in the world to transfer its business model
onto the mobile internet. Online and mobile publishers as well as
advertisers profit from the network's outstanding performance and broad
reach as well as its market leading technology along with an exceptional
level of service. Founded in 2002, belboon-adbutler GmbH runs belboon, the
affiliate network belonging to the YOC Group: the European market leader
for mobile technology and media.
End of Media Release
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Issuer: belboon-adbutler GmbH
Key word(s): Advertisement/Communication
04.09.2012 Dissemination of a Press Release, transmitted by DGAP - a
company of EquityStory AG.
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Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de
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