Introducing BOOSST -- a Rich Mobile Search Intelligence Engine for Lifestyle and Entertainment
Company Integrates Innovative Search Technologies, Including Image Recognition From LTU technologies, to Deliver the Next Generation of Mobile Search
(firmenpresse) - NEW YORK, NY and HONG KONG -- (Marketwire) -- 09/05/12 -- BOOSST and LTU technologies today announced the launch of BOOSST Search -- the first mobile search discovery engine focused on lifestyle and entertainment. The BOOSST app is available for free both in the App Store and Google Play.
The uniqueness of BOOSST lies in the integration of several search technologies combined with sophisticated content algorithms that deliver rich digital consumer experiences. Image and facial recognition coupled with textual search make the overall experience extremely easy and convenient. To ensure the best performance possible, in terms of accuracy and speed, BOOSST has integrated best-of-breed capabilities including image recognition software from LTU technologies.
The content and format of search results are what really sets BOOSST apart from other mobile search engines. Instead of delivering a listing of links to other sources, BOOSST presents relevant and localized content in a sleek, user-friendly and mobile optimized page. Gone are the days of searching only to spend more time filtering through results -- BOOSST has already filtered the content and delivers it in a digestible and very pleasant format.
The content database, which is centered on lifestyle and entertainment, is extensive with new content added daily. Today, users can search for content related to movies, music, many lifestyle & luxury brands, wine label, books, artist and celebrities.
For example -- users can take a picture of a CD jacket or artist and listen to all the tracks, watch videos, see latest articles about the artist, etc. Snapping a picture of a movie poster delivers trailers, news about the movie and actors, nearby theaters and play times. A celebrity snapshot yields all the latest gossip, favorite brands, biographical data, etc. Search on a brand advertisement or logo and get brand information, product highlights, celebrities that like the brand, nearest stores and much more. Unlike any other search engine, a scan of a logo or brand image also connects the user to Facebook, YouTube and Twitter, providing the most extensive spectrum of data on the Internet from videos, photos, tweets, news items, special offers, store locations and much more.
For brands and advertisers, the BOOSST online manager lets them create and control the content that is delivered to consumers through a BOOSST search providing the unique opportunity to connect and engage with the public in a customized way. The platform also offers brands access to valuable analytics about search patterns, user demographics and other information that allows them to better understand the impact of their online marketing efforts.
"BOOSST is unlike any other search engine on the market today and represents one of the most ambitious uses of our image recognition technology with its ability to scale up to millions of users," said Stephen Shepherd, vice president and general manager of LTU technologies. "BOOSST validates the utility of image recognition and is helping to propagate its use globally. LTU is pleased to be chosen as a strategic partner to BOOSST and we look forward to continued expansion across Asia."
"We developed BOOSST as a way for us to keep track of our personal interests on the mobile device," explains Christophe Hochart, Founder and CEO of BOOSST. "We quickly realized that this would be extremely helpful for consumers and businesses alike and therefore decided to make it publicly available. We are excited for the launch and the opportunities for the platform."
See how BOOSST works:
Founded in 2010 by entrepreneur Christophe Hochart, BOOSST is a company that helps consumers find what they are looking for and discover wonders not expected -- globally and locally. BOOSST is focused on delivering a content, communication and community platform for rich consumer experiences and advertising solutions across a broad spectrum from mobile devices to tablets and connected TVs. The company is headquartered in Hong Kong with U.S. operations in New York, NY. For more information, visit .
Founded in 1999, LTU technologies provides cutting-edge image recognition technologies to global commercial and government organizations for media intelligence, advertisement tracking, brand protection, mobile applications, site search for ecommerce and stock photography, brand and copyright protection, law enforcement and more. For more information, visit .
Traci Massaro
TAM Public Relations
617-877-1293
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Datum: 05.09.2012 - 12:00 Uhr
Sprache: Deutsch
News-ID 180326
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NEW YORK, NY and HONG KONG
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Internet
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