The Apple of Our iPhone: One in Ten Look to Buy New Handset
As nearly one in four consider upgrading to the iPhone 5, Experian CreditExpert recommends people improve their credit rating in order to secure a new phone contract
(firmenpresse) - LONDON, UNITED KINGDOM -- (Marketwire) -- 09/05/12 -- With excitement around next month's launch of the new iPhone 5 building to fever pitch, new research from Experian shows that one in ten (11%) of all mobile phone users will try to upgrade to the new iPhone when it is launched. However, a third (33%) are unaware that their credit rating affects their chances of getting a mobile phone contract of their choice.
The latest figures from Experian Hitwise highlight the popularity of the iPhone by demonstrating that no fewer than one in every 1,600 online searches for the week ending August 26th were for the iPhone 5. Last October, as rumours of the impending release reached a peak, one in 535 searches included the term "iPhone 5".
With the new model expected to cost upwards of GBP 500 for the basic handset alone, consumers are looking to reduce the price by securing a new phone contract. One quarter (25%) of 18-24 year olds said they will definitely be picking up the new iPhone, but only 8% said that they were willing to pay more than GBP 100 for their next handset.
One in 10 (11%) 18-34 year olds have been unsuccessful in applying for a phone contract because their credit score did not match the lender's criteria(i) with a further 10% suspecting that this was why they were turned down. In response, 41% opted for pay-as-you-go deals.
Half (49%) of respondents who had been turned down for a contract failed to take steps to improve their credit score, when in many cases simple measures, such as registering on the Electoral Roll or closing accounts that are no longer in use, can have the desired effect. Despite the release of the newest iPhone being just weeks away, only 9% of respondents plan to check their credit rating before trying to get their next phone.
Peter Turner, Managing Director at Experian Consumer Services in the UK and Ireland, commented: "Many of us are keen to get our hands on the new iPhone 5 but this eagerness could mean ending up paying more than we need to. Knowing your credit rating is crucial preparation ahead of purchasing a mobile phone contract. A monthly contract in your own name is also a good way for people with little or no credit history to develop their credit score."
Further insight from the research:
How can I improve ?
(i)You may be able to improve your credit score quite easily. Here are some helpful tips.
Notes to editors:
External consumer research conducted by Canadean Consumer on behalf of Experian CreditExpert, among a representative sample of 2,000 UK adults in August 2012.
Internal research carried out by Experian Hitwise on behalf of Experian CreditExpert.
Key benefits of Experian CreditExpert membership:
About Experian
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and Sao Paulo, Brazil.
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Datum: 05.09.2012 - 16:43 Uhr
Sprache: Deutsch
News-ID 180648
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Personal Finance
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