Google, Pepsi, McDonald's and MasterCard to Judge 2012 WOMMY Awards Competition
Last Chance to Submit for the Top Word of Mouth Marketing Awards
(firmenpresse) - CHICAGO, IL -- (Marketwire) -- 09/06/12 -- The (WOMMA) is proud to announce that Google, Whole Foods, 3M, Pepsi, and McDonald's will serve as a judge for the 2012 . Other prominent brand marketers that will judge the best word of mouth and social media marketing case studies of 2012 include AT&T, MasterCard, Procter & Gamble, Dell, Hershey's, and Heinz.
"The prestigious WOMMY Awards are made possible by this incredible list of judges who are donating their time and expertise," said Suzanne Fanning, President of WOMMA. "These folks are excelling in our field at the highest level, and we are honored to have them working with WOMMA to identify the most outstanding case studies in word of mouth and social media marketing for 2012."
The WOMMYs give companies the opportunity to compete against some the brightest and most innovative brands in the world. Any marketer, brand or partner that has leveraged the word of mouth medium and implemented a great idea that has made a business impact is encouraged to submit.
The 2012 WOMMY Awards is divided into eight categories. Those categories and judges include:
Best word of mouth communication program to introduce new products/services
Director of Digital, Pepsi
Manager of U.S. Comm., McDonald's
EVP, Edelman
VP, Hasbro
Dir. Digital Engagement, Samsung
GSVP, Marina Maher
Global Relation, Google
Comm. Manager, McDonald's
Sr. Social Media Manager, Intuit
Director of Social Media and Performance, The Soup
Best word of mouth program to juice existing products/services
Manager, Global PR & Consumer Engagement, Hershey
Group Leader, Heinz
President and CEO, Zocalo Group
CEO, Advocacy WOM Ltd
EVP, Weber Shandwick
SVP, HouseParty
CEO, Column Five Media
Best use of social media as a communication medium
Executive Director, AT&T
Head of Global Social Media, MasterCard
Head of Social Media, Ford
VP, Likeable Media
Founder, the Anca Group
Director, Blogher
CEO, Crowdtap
Executive Director, Dell
VP of Social Media and Performance Marketing, HBO
Best use of mobile to generate word of mouth
President, Banyan Branch
Director, R2Intergrated
CMO, IZEA
President, Allrecipes
Design Producer, FeedMagnet
Best use of integrated digital marketing focused on the use of digital media as a tactic to advance a cause marketing initiative
Team Leader, Whole Foods
WOMM Guru, Brains on Fire
VP, RAINN
VP, Razorfish
Director, Drugfree.org
Managing Director, UNICEF
Founder, Alex's Lemonade
CCO, Autism Speaks
Owner, Soup
Best strategic thinking to measure the impact/success of WOM
Manager, P&G
VP of Strategy Insights and Research, Comedy Central Brand Re-Fresh
VP North America, Brandwatch
Best customer relationship program
President, Escalate
Account Executive, Kimberly Clark
Social Business Evangelist, Deloitte
A Marketing Head, WCG
Leader, 3M
Director, H&R Block
CEO, Buzz Referals
Manager, Reebok
"We could not think of a more deserving and humble group to judge the 2012 WOMMY Awards Competition," shared WOMMY Co-Chairs Levitan and Yarus, both of governing member MRY. "These pioneers abide by the highest of standards and know they will bring that intensity and passion to the WOMMYs."
WOMMA will be accepting submissions for the 2012 WOMMY Awards through Sept. 14 at 12:00 A.M. All entrants will be notified by Oct. 11 of their entry status. Brands and agencies who submit before Aug. 10 will receive significant discounts on their entries. Information on WOMMY entry fees can be found
More information about the 2012 WOMMY competition can be found here:
Learn more about the 2012 WOMMY Awards judges here:
2011 WOMMY Award winners are located on the 2011 Winners Gallery:
WOMMA, , is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry.
Founded in 2004, WOMMA members include marketers and brands that use word of mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word of mouth services and technologies, researchers that track the word of mouth experience and offline and online practitioners.
The WOMMY Awards celebrate word of mouth marketing in its broadest sense. Since 2006, WOMMA has acknowledged people, agencies and brands behind the most remarkable word of mouth marketing campaigns. The awards give all marketers, both large and small, the platform they deserve to be recognized for their unbelievable work throughout the year.
According to eMarketer, "US marketers will spend $7.72 billion to advertise on social networking sites this year." In conjunction with the rapid changes Facebook and other social sites are implementing, this statistic is driving unprecedented interest in all forms of online and offline word of mouth marketing.
Word of mouth marketing isn't about creating word of mouth - it is about learning how to make WOM work within a marketing objective (price, product, place, promotion, people). Brand and agency marketers are encouraged to enter their best work demonstrating product or service innovation, customer engagement, or research. These awards are designed to attract and celebrate the very best examples of word of mouth marketing.
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Todd Schorle
312.853.4400
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Datum: 06.09.2012 - 15:20 Uhr
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