Optimal Announces the Fastest Growing Social Brands for September 2012: Coca-Cola, Reese's, Monster Energy, Pepsi, Cover Girl, NFL, Coupon Cabin, Aeropostale, Cheez-It and Hollister Co.

(firmenpresse) - SAN FRANCISCO, CA -- (Marketwire) -- 09/10/12 -- Optimal, Inc., the leading social media advertising and audience data platform, today released the list of the top performing brands on the Optimal Index for August 2012. The Optimal Index is an independent valuation tool that combines fan counts, engagement statistics and global fan valuation to provide a baseline for the value of a brand's social media presence. It is available for free daily at

Figure 1: Top 25 Growth in Optimal Index (August 1st - September 1st)





"The response to our free data tools has been incredible. Available at optimalsocial.com, this suite includes the Optimal Index, brand profiling, audience visualization and expansion tools for social media ad buying," said Jonathan Wood, Senior Director of Product Marketing at Optimal. "Brands need consistent, holistic benchmarks to measure their social media success and the Optimal Index delivers that and more."

One component of the Optimal Index is the raw growth in number of Likes for a given brand. A full list of the top 100 fastest-growing brands for August 2012 both in terms of the Optimal Index as well as fan counts is available at

Figure 2: Top 10 Growth in Fan Counts (August 1st - September 1st)





Optimal, Inc. provides audience data and analytics to help marketers manage and optimize their social advertising campaigns in real-time. The company is a member of Facebook's Preferred Marketing Developer (PMD) program. The company is based in San Francisco, with offices in New York and Palo Alto. For more information, please visit





Jessica Cheney
Atomic PR for Optimal
415-593-1400

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Datum: 10.09.2012 - 15:13 Uhr
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