Media6Degrees Announces Industry Speaking Line-Up for Fall
Advertising Week, ad:tech and O'Reilly Strata Among Leading Industry Events
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 09/18/12 -- Media6Degrees (m6d), the advertising technology pioneer that revolutionizes marketing with its ProspectRank™ platform, has set its slate of speaking engagements at top industry events this fall.
"We're incredibly fortunate to have as part of the m6d team," said Tom Phillips, CEO of m6d. "Their perspectives on big data, fraud protection, inventory quality, the future of digital advertising and other topics are enormously valued by their peers and clients. We are excited to be able to share our insights with audiences around the country."
MIT Business School Seminar Series on "Digital Economy" -- September 25 and 26, Cambridge, MA
Speaker: Claudia Perlich, Chief Scientist, m6d
Summary: Presentation will focus on data mining and how digital technologies are changing companies, work processes, business models, networks, industries, careers, labor forces, and entire economies.
-- October 3 at 5:15 p.m., New York, NY
Speaker: Tom Phillips, CEO, m6d
Panel: "Data Congress Exchange"
Summary: Today there is unprecedented access to data. For baseball teams, this means using data to strategically build winning teams. For the multi-billion dollar advertising industry, this means using data to connect with consumers in powerful new ways.
-- October 3 at 12:20 p.m., Pittsburgh, PA
Speaker: Claudia Perlich, Chief Scientist, m6d
Panel: "Using Data Analytics and Machine Learning in Complex, Real-World Domains"
Summary: This conference will explore the central question of what we mean by understanding and how we can impart intelligence and competence to computers and computing. We'll delve into different types of understanding and look at notions of smart, what underlies intelligence and understanding, and how organizational decisions can be made.
-- October 3 at 2:10 p.m., Herndon, VA
Speaker: Brian Dalessandro, VP of Data Science, m6d
Panel: "Big Data for Marketers"
Summary: This presentation will pose the question: "Is Big Data enough?" We will present four common traps that data-driven marketing companies can easily fall into, and show that without Big Data Acumen, Big Data is at its best just IT overhead. And at its worst, Big Data can take you far down the wrong path, where spurious correlations are confused with insight.
-- October 17 at 1:25 p.m., Boston, MA
Speaker: Tom Phillips, CEO, m6d
Panel: "AdTech"
Summary: This exclusive conference will deliver presentations from over 300 leading public and private emerging growing companies, followed by a day-long program focused on the digital media, Internet and mobile sectors.
-- October 23 at 2:20 p.m., New York, NY
Speaker: Tom Phillips, CEO, m6d
Panel: "Stuck in the Eighties: Why Marketers Still Don't Get Big Data"
Summary: Access to big data has been around for decades. From early BI reports, to the first days of online commerce, much of what we call big data isn't particularly new. In this session, Tom Phillips will challenge current marketing methodologies, arguing that in an era of big data, it's time for the machines to take over.
-- October 25 at 2:30 p.m., New York, NY
Speaker: Claudia Perlich, Chief Scientist, m6d
Panel: "The Art of Analytical Decomposition"
Summary: Building a reliable data-driven solution to a complex business problem is like designing a pocket watch from scratch. At the heart of successful analytics is the art of decomposing the looming big objective into smaller components, each of which may have its own data feed, modeling technique and run-time constraint. This presentation showcases this process using the example of m6d's online display advertising.
-- November 7 at 2:15 p.m., New York, NY
Speaker: Claudia Perlich, Chief Scientist, m6d
Panel: "Big Data: Interpreting Multiple Data Sets to Understand Your Customers Today and Tomorrow"
Summary: Armed with the right tools and resources, brand marketers can use Big Data to join information, technology and responsive analysis and provide instant access and instant insight so companies can be agile and act on emerging trends, engage their customers and expose potential risks.
If you're interested in setting up an on-site briefing and learning more about m6d's speakers or for more information on the upcoming speaking engagements, please contact or visit .
m6d's industry-best marketing technology platform revolutionizes the way brands think about their audiences and powerfully enhances their ability to find new customers. By capturing a unique brand signal from existing customers, and scoring prospects based on their digital journeys through millions of websites, m6d offers a real-time advertising solution called ProspectRank™ that delivers relevant audiences to marketers. The team that invented Social Targeting™ has developed a platform that is the next quantum leap in audience-based buying, leaving in its wake the limitations of traditional marketing. m6d boasts the industry's most decorated data science team and most experienced media technology management, who together have developed, refined and relentlessly improved its innovative technology over four years in market with over 400 top-tier brands. The company is based in New York, with offices throughout the U.S. and in the UK. More info at , or follow (at)m6d_inc.
Brook Terran
blast! PR for Media6Degrees
(919) 480-4058
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Datum: 18.09.2012 - 13:00 Uhr
Sprache: Deutsch
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